Ben Thornley

Designer responsible for Boyswear + Baby Boyswear (ages 0-2; 2-12)
+ Monthly ranges of cut & sew, woven, knitwear, swimwear + graphic tees
+ Seasonal trend and forecasting interpretation
+ Responsible for research, concept and mood presentations, colour pallete, pattern concept and development, fabric and yarn selection through to trims, wash, label design, fit and outfitting
+ Supplier briefing sheets and technical direction
+ Providing input to marketing + in-store VM

Creative direction of full category apparel for Boyswear
Design and graphics for Menswear
International and domestic retail research
Trend research, analysis and presentation
Market research and trend analysis
Mood board creation
Product Development
Managing design to sample
Local and Offshore Production control
Produced mood boards, range plans, graphics and production drawings for 10-14 pieces a month based on trend research, age ranges 6m - 5yrs
Developed innovative labelling and branding for new products.
Introduced new style categories and fabrics.

Creative direction of Womenswear graphics
International and domestic retail research
Trend research, analysis and presentation
Market research and trend analysis
Following design briefs and fulfilling option plans
Historical and current sales analysis
Strike-off approvals
Presentation of new research and justification

Graphic Design and Digital Media Advance diploma
Tutoring 20-30 students in:
Industry standards
Adobe Creative Suite
NZQA approved print standards
Elements & principles of good design
Design theory
Digital photography
Best practice
Client interaction
Presentation skills
Lesson planning
Mentoring

Creative direction of relaunched Ladybird brand
Trend research, analysis and presentation
Market research and trend analysis
Mood board creation
Product Development
Managing design to sample
Local and Offshore Production
Produced range plans, graphics and production drawing for 2 stories based on trend research, age ranges (0-7 & 8-16 yrs) & brand awareness.
Developed innovatie labeling and branding for new products.
Introduced new style categories and fabrics.

Responsible for driving the overall design & direction of Rockport Apparel in line with company strategy, market trends and Rockport consumer identity and ensuring Rockport maintains a competitive design edge.
International and domestic retail research
Trend research, analysis and presentation
Market research and trend analysis
Writing design briefs and option plans
Mood board creation
Historical and current sales analysis
Product Development
Managing design to sample
Local and Offshore Production
Pricing and commercialization
Sales and margin analysis
Presentation of new products
Management of 7 staff—designers, product developers and interns

Creative direction of Menswear graphics and apparel
International and domestic retail research
Trend research, analysis and presentation
Market research and trend analysis
Writing design briefs and option plans
Mood board creation
Historical and current sales analysis
Product Development
Managing design to sample
Local and Offshore Production
Pricing and commercialization
Sales and margin analysis
Presentation of new products
Management of designers and freelancers