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Senior Creative Lead, Innovation Studio
Lawrence, MA
Aug 2017 - Dec 2020 (3 years 4 months)
Lead design manager for breakthrough technologies and advanced projects in running, basketball, soccer and baseball footwear.
• Worked across business units to develop and define unique product stories that speak to innovation technologies.
• Brought novel ideas which influenced the future designs of athletic footwear giving New Balance a competitive advantage.
• Improved performance footwear features and benefits by partnering and collaborating with engineers and bio-mechanics experts on conceptual and performance enhancing innovations
• Analyzed and interpreted research studies and data to design new platforms, new upper constructions and textiles to be used by the inline design team.
• Launched products included the 990S, a high profile contemporary running shoe on a unique 3D printed sole. Other new unique concepts will influence the 2021 and 2022 lines of products.
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Senior Design manager, Footwear
Alameda, CA
Jun 2007 - Jul 2017 (10 years 1 month)
Designed high profile and award-winning statement products for the Brand.
• Determined brand standards, feature sets, and design collections for technical footwear helping create a recognizable design story for the North Face collection of products.
• Created a cohesive collection of innovative and unique products that meets the needs of the global outdoor consumer and embodies the Brand Purpose and Creative Vision.
• Designed a variety of statement performance footwear including Trail Running, Hiking, and Insulated footwear.
• Determined seasonal products with a strong design language and clear branding strategies.
• Highly effective at new concept ideation, upper pattern design, materializations, technical packages, color rotations and meeting key calendar deadlines.
• Worked efficiently with out-sourced production and able to utilize manufacturing strengths and constraints.
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Senior Designer
Beaverton, OR
May 2000 - Dec 2006 (6 years 7 months)
Designed a wide variety of Nike products for football (soccer), hockey and the golf market including shoes, bags, gloves, helmets and protective gear.
• Defined and designed over 25 different Athletic and Casual Golf models.
• Designed technology for Golf Shox and Caged Zoom specific to golf performance needs.
• Worked in the Soccer Group designing some of the best-selling soccer shoes worldwide.
• Contributed to significant growth in sales and market share, a very important success contributor to the strategic plan for Nike Inc.
• Designed high profile franchise products for both the Euro Cup 2004 and for the World Cup 2004, as well as complementary lifestyle Football footwear
• Met user needs by incorporating extensive input from professional athletes, consumers, research and manufacturing.
• Developed an experience working with overseas teams in Taiwan, China and Italy simultaneously.
Great portfolio. I would love to hear more about your experience at NF. Cool.
can u tell me the design concept behind the nike tiempo legend? step by step? thanx
great design
u really designed the tiempo line?? u really have done one magnificent job.. i can see the retro image and what kind of player who will use it.. do you design the next variant of nike legend? the tiempo super ligera?
wow!!! you really designed the tiempo line... I admire you. (mark idol ntin to)
Nice boots sir! Im a fan of this boots & its really a good one! did u design this one or you just rendered it?
Thank you Mark! I am the designer for this line of football boots.
wow!!! you really designed the tiempo line... I admire you. (mark idol ntin to)
u really designed the tiempo line?? u really have done one magnificent job.. i can see the retro image and what kind of player who will use it.. do you design the next variant of nike legend? the tiempo super ligera?
great design
can u tell me the design concept behind the nike tiempo legend? step by step? thanx
Great portfolio. I would love to hear more about your experience at NF. Cool.