Beth Lee Pro

The Marketing & Promotions Coordinator / Senior Designer is responsible for leading the creative development and execution of brand-driven marketing initiatives across all channels. This role combines strategic brand stewardship with high-level design expertise to ensure consistent, compelling visual communication that supports business objectives.

Key responsibilities include designing and producing a wide range of creative assets such as direct mail campaigns, ROP advertisements, flyers, wall murals, email marketing graphics, in-store signage, branding materials, lockups, logos, and PowerPoint presentations. The role also oversees the development of creative concepts for promotional campaigns and special projects, ensuring alignment with company brand standards and marketing strategy.

In addition to hands-on design work, this position manages the integrity and evolution of the company brand, maintaining consistency across all touchpoints. Responsibilities include overseeing the company store, maintaining and organizing all brand and marketing assets, and managing the creative workflow calendar to ensure projects are prioritized, scheduled, and delivered on time.

This role requires strong creative vision, attention to detail, project management expertise, and the ability to collaborate cross-functionally to execute high-impact marketing initiatives that drive engagement and results.

The Marketing Project Coordinator at American House Senior Living Communities is responsible for managing a variety of marketing-related projects under print, digital, and video production. This role involves assisting with project timelines, coordinating advertising deadlines, and releasing projects to outside vendors based on production deadlines. The position is located in Southfield, MI, and is part of the company's commitment to providing high-quality housing for seniors at an affordable price.

The Marketing Coordinator / Pre-Press Specialist was responsible for managing file preparation and production processes to support advertising, print, and web distribution. This role ensured that all electronic files met quality, formatting, and technical standards required for accurate and timely output across multiple platforms.

Key responsibilities included editing, trafficking, and troubleshooting digital files used for print and online publishing. The position required close coordination with internal departments and external partners, including Buyers, the external advertising agency, printers, newspapers, web teams, designers, and other stakeholders to ensure projects were completed efficiently and accurately.

The role also involved developing and maintaining internal workflow processes that streamlined production from concept through final distribution. This included creating job sheets, checklists, and standardized distribution methods to improve organization, communication, and turnaround times.

In addition, the position oversaw image management processes, facilitating the movement of images between the Art Director, buying staff, and both internal and external studios. Responsibilities included establishing and maintaining proper naming conventions, file formatting standards, archiving systems, and organized distribution to internal teams, agencies, and supporting departments.

Proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Acrobat, was essential to successfully execute and support the company’s advertising and marketing production needs.

The Production Manager / Senior Designer led pre-press production and creative development for weekly Super Kmart grocery sales flyers ranging from 12–40 pages. Responsibilities included page layout, thumbnail concepts, typography, and color selection in collaboration with the Art Director, incorporating direction from creative and account leadership. All files were built and finalized in QuarkXPress and prepared for high-quality print production.

Served as the primary client contact and liaised directly with printers to ensure accurate, on-time output. Managed the pre-press production team, achieving an exceptional quality record with zero annual production errors compared to a company average exceeding 40. Implemented lean management practices and maintained ISO-certified workflow processes to improve efficiency and consistency.

Partnered with IT to develop a centralized project workflow database accessible to internal teams and external clients. Coordinated weekly production meetings, supported process improvements, and trained new production artists to maintain high performance standards.

Facilitate ad development based on requirements provided by client representatives. Utilized Illustrator and Photoshop to convert manually created documentation into an electronic format.