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About
I have over 20 years' experience as an art director and brand manager, during which time I have worked with a variety of clientele and media to build and execute branding, marketing and design concepts. My expertise in both digital and print work has enabled me to combine the two disciplines to offer a well-rounded approach to identity development. In addition to graphic artistry, I specialize in WordPress website design, copywriting, technical writing, social networking, on-set art direction, press-quality photo retouching, and other creative needs. My achievements range from complete brand creation, to national advertising campaigns featured in W and Harper's Bazaar, to textbook writing and technical video production. Having graduated with a BA in Art from the University of Texas at Dallas in 2000, I regularly pursue continuing education and follow industry trends to keep myself and my clients at the forefront of design and technology. I am confident that I can accomplish any challenge presented to me.
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Education
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Continuing Education / Adobe Creative SuiteAdobe Training Camp2006 - 2006Advanced Adobe Creative Suite continuing education
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BA in Art / Digital Art & Graphic DesignUniversity of Texas, Dallas1996 - 2000Presidential full scholarship recipient
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Experience
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Owner & Creative DirectorWylie, TXMay 2000 - Present (22 years 10 months)Brand consulting, art direction, print design, web design, copywriting, and content writing for a variety of clients. Industries serviced include retail, personal services, professional services, technology, transportation, non-profit organizations, food and beverage, music, and education.
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Technical Writer (contract)Fort Worth, TXMay 2020 - Jul 2020 (2 months)Contract technical writer on a branding and website overhaul project for a tech company in the oil & gas space. Tasks included website planning, sitemap building, wireframing, copywriting, technical writing, and graphic design.
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Co-founder & OwnerWylie, TXOct 2009 - May 2020 (10 years 7 months)Print and online branding, marketing and advertising for automotive restoration and customization business. Identity and website design and maintenance including SEO and social networking. Also handled operations, accounting management, IT, human resources, and public relations responsibilities.
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Art Director & Brand ManagerCarrollton, TXMay 2000 - Oct 2009 (9 years 5 months)Direction, design and identity management for high-fashion international hair, cosmetics and education company. Hands-on concept, proposal, creation and implementation for marketing, advertising and promotional campaigns, trade shows, new location build-outs, and educational materials. Management over web, print and production artists including hiring and performance appraisal responsibilities. Website art direction and design. Creation and maintenance of brand standards manuals. Copywriting, ghostwriting and editing. Photo shoot and video storyboarding, on set art direction, and post-production including extensive photo retouching from raw format. Maintaining vendor relationships and maximizing creative outcomes efficiently. Traffic management and multitasking within tight deadlines.
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Graphic DesignerDallas, TXMay 2000 - Jul 2000 (2 months)Web and print conceptualization and design for web design firm including company branding and new client proposals as well as maintenance and redesign for current clients.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@bethpryor, member since 2007
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Following 2
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Followers 5
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