Bonnie Hahnel

• Developed marketing concepts and designs for many high-end real estate markets around the United States. Responsible for all art direction from photo shoots, layouts, websites to interviewing the clients and creating marketing campaigns for testimonial ads. Helped generated millions of dollars in sales through design platforms for different markets in engineering and real estate. Created website www.rccostello.com.
Clients: COSTELLO (www. rccostello.com), Denise Fast at Re/Max.

• Managed a 4 person creative department. Create Concepts and designs for national advertising campaigns, public relations, trade show displays, packaging design and interacting with buyers to develop new innovative concepts on luggage and cooler development. Clients: Wal-Mart, Macy's and other major department stores.

• Created national advertising campaigns as Head art director on Eli Lilly, ESPN and ABC Radios projects.
• Developed an identity for the new launch of Evista, an Eli Lilly osteoporosis product. Created 60 second TV spots, adherence mailings and consumer print ads.
• Supervised the creative process of the in-house graphic design department.
• Directed creative staff on TV editing, press checks and photo shoots.
• Clients: ESPN, ABC Radio, Eli Lilly and Michelin Tire.
• Won 1999 John Caples Award for Evista X-RAY TV spot.

• Developed national advertising campaigns from concept development to layout design for the agencies retail, healthcare, and telecommunications clients.
• Created hard-hitting advertising in media such as, magazines, TV, newspapers, and direct mail. Heavy pitching for new clients.
• Supervised TV editing and press checks. Managed art buying for my accounts.
• Clients: MedSpan, Ameritech Cellular, Petco, Rhodes Furniture, HomeGoods, Lechters, Marshalls, American Cancer Society and RadioShack.
• Won Silver Mature Media 1998 National Award for MedSpan Scales TV spot. Award honoring the best in advertising for senior citizens.

• Created advertising campaigns for fortune 500 companies in magazines, direct mail and Business to Business.
• Clients: HBO, HBO Direct, Time Warner, Bausch & Lomb and UpJohn Pharmaceuticals.

• Designed computer generated layouts and mechanicals for the agencies TV commercials and print ads.
• Managed studio, ordered supplies and maintained vendor relations. Negotiated art costs with outside vendors.
• Clients: Coty Cosmetics, Durkee French Foods, French Government Tourist Office, Rail Europe, A&W Everlast Sports Drink and Raynal Brandy.