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About
A Hong Kong born and Sydney based multilingual industrial designer and visionary who holds a Bachelor of Industrial Design with first class honours from the UNSW, works in product design, furniture design, graphic design,exhibition design, packaging design, and retail display design.
Studied and gained his design repertoire in Australia, loves to turn ideas into reality through his design. If the two diverse and complimentary cultural influences weren't enough, Billy also takes influence from Japan - his 3rd home. These global influences allow for design that is applicable across all boundaries; and drives straight to the core of what elegant and functional design should be.
Skills:
Multilingual
Freehand sketching
Concept generation
Graphic design
3D modeling & simulation
Rendering
Technical drawing (CAD)
Programs:
Soildworks
Rhino 3D
Keyshot
SketchUp
Photoshop
Illustrator
InDesign
After Effects
Awards:
- Reece Bathroom Innovation Award 2012 (Top 10 Finalist)
- Fujitsu Computer Design Comp, 2011 ( Shortlisted)
- BREIL Design Time Watch Design Comp 2011 (Shortlisted)
Design Philosophy:
The balance between form and function is the key to elegance.
Success is all about teamwork. -
Education
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Bachelor of Industrial Design Industrial DesignUniversity of New South Wales2005 - 2009
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CommerceUNSW - Foundation Program2004 - 2005
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Design and Technology HSC electiveAll Saints' College, Bathurst2002 - 2004Boarding student at All Saints College - Member of the school swimming team & soccer team - Studied Design & Technology as HSC elective - Studied Japanese for 2 years
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Experience
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Design ManagerPOP this POP that Pty LtdMay 2014 - Present (12 years 1 month)
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Founderbho design Pty LtdFeb 2012 - Present (14 years 4 months)bho design creates not products, but assets. At the core of bho design’s philosophy is that if something should be created, it should be created to the highest standard with an affordable price. A belief in and commitment to absolute quality across all levels of design and manufacture permeates all bho design creations, and transforms them away from any standard, disposable item, into a collectible, valuable piece that will endure through time in both resilience and style - an asset to any owner.
For more info, simply visit:
www.bho-design.com -
Senior Industrial Designerid8studioJun 2012 - May 2014 (1 year 11 months)Aspects of my job include:
- To understand the problem, come up with the best possible solution and aim to create the most cost effective yet aesthetically pleasing design
- To carefully select and apply correct material (i.e. Plastic, Metal, Cardboard & misc.) for each product
- To design injection moulded parts and products
- To design vacuum formed products and components
- To design cardboard/printed display solutions
- To design permanent retail fixtures in timber and metalware
- Work independently on each allocated project from initial design, quoting, engineering, prototype to production
- Work closely with account managers in terms of concept presentation and prototypes
- Work closely with project managers in regards to prototypes, production & logistics
- Generate retail display concepts in sketch and render format
- Output technical drawings for prototype and production
- Communicating with suppliers from overseas and local in regards to quotation, specifications, prototypes and production
- Perform prototype QC check and handovers to project managers for mass production
- Occasionally assist project managers for onsite installations. -
Industrial DesigneriCandy Creative (SPOS)Jun 2011 - Jul 2012 (1 year 1 month)Aspects of my job include:
- Work closely with a team of 5 industrial designer and 3 graphic designer under the Creative Director
- Work closely with project managers in regards to prototype & production
- Work together with the team on large design pitch projects
- Design shop in shop, kiosks, window displays, cosmetic bay, wall fixtures and any small to medium size retail display solutions
- Generate retail display concepts in sketch and render format
- Output technical drawings for prototype and production
- Managing and communicate with the design team in China
Projects I have worked on:
- Red Bull - Formula 1 Pit Stop Petrol Station (POPAI Innovation Gold Award 2012)
- Various COTY Retail Floorstands
- Nestle - Kit Kat P&C Counter Unit
- The Balm - Floor Display
- Peter McInnes - Profiline Counter Display -
Industrial Designer & Studio CoordinatorFormRite Group Pty LtdJun 2010 - Jun 2011 (1 year)Aspects of my job include:
- Work closely with my mentor / head of design Clayton Frost with all projects
- Work closely with in house tool maker for all CNC Aluminium tools & Resin tools
- Generate tools in 3D for vacuum forming and pressure forming
- Generate retail display solutions in sketch and render format
- Output technical drawings for prototype and production
- Perform QC check and impact test on prototypes
- Generate artworks for screen & pad printing
- Generate DXF files for sheet plastic routering & heat bending
- Managing design schedule and allocate work for freelance designers and contractors
Projects I have worked on:
- Vacuum formed packaging for Unilever - Lynx Mens Deodorant Gift Pack
- Vacuum formed display trays for Jalco - various beauty & health products
- Vacuum formed display trays for Coty - various cosmetic brands
- Pressure formed hinged clamshell for various brands
- Acrylic fabricated cosmetic display display & components for multiple clients -
Graphic & Print DesignerBTA Active Design StudioJan 2010 - Jun 2010 (5 months)Aspects of my job include:
- Design and generate graphic elements for client's website
- Design business cards, logo, promo-flyers, presentation folders, packaging and newsletters for client
- Work closely with web developer to assist them in setting up websites
- Dealing with printers in terms of quotation, specifications and production schedule
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Awards
1st honour bachelor degree
Dyson Design Award 09, entry
Fujitsu Design Competition 2010 (International), Shortlisted
Renault R4 Design Competition 2011,
Breil Watch Design Competition 2011, Shortlisted -
Skills
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Elsewhere on the Web
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On Coroflot@bho-design, member since 2005
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Followers 4
