Santa Rosa, CA
Feb 2020 - Present (2 years 4 months)
Digital Content + Marketing Manager
Mar 2018 - Aug 2019 (1 year 5 months)
Responsibilities included: creating and implementing the online content calendar, exploring and testing new channels for online revenue generation, analyzing and interpreting data for eCommerce website efficiency and compliance, email marketing campaigns and creative brand development.
National Marketing and Communications Director
Aug 2015 - Sep 2017 (2 years 1 month)
Working primarily with developing early stage companies seeking growth capital. Colleagues and clients were successful in venture capital, finance, operations, law, and fundraising. Worked closely with the managing partner to:
• Successfully re-brand the company
• Execute creative to complement live events and appearances by the founder
• Source and lead a fresh creative team with multimedia experience and programming chops
• Move the company into a more dynamic online environment by changing to mobile
• Produce live-streamed events and an on-demand digital catalog
• Introduce subscription-based memberships, and other ways to increase consulting revenue outside of the crowdfunding portal.