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DESIGNING FOR CHILDREN: Toys / Games/ DIY kits/ Workshops

Bindhu Madhu

Mumbai, India
coroflot.com
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  • About
  • About

    I analyse at leisure, execute at work.

    Personally, kids are my weakness. Children always see the other side of the coin easily. They inspire me like no-other.

    "The DOT Design" is my design studio, I create toys, games, kid's products, space and more. I also conduct workshops for children, parents and teachers.

    Drop in a word to get in touch.

  • Education
    • Diploma Toy Design and Development
      National Institute of Design
      2002 - 2005
    • BTech Polymer Science
      MG University
      1997 - 2001
  • Experience
    • Freelance Design Consultant
      Self- Employed : Designing for Children
      Mumbai, India
      May 2014 - Present (12 years 1 month)
    • Burg Giebichenstein Art and DesignSchool
      Halle, United States
      Prof. Willmut Kumpfe (HOD Toy Design) "We were very satisfied with her specific and creative competence and her comprehension was excellent .She was able to connect the function, production technologies and price economy. She was able to read the words from the lips of the person speaking. And she was able to find the way to the design oriented solutions, away from the normal toy cliché." Mr. Horst Dwinger (Head of the Design Department, HABA, Germany)
    • Design Consultant
      Buddyz
      Mumbai, India
      Aug 2013 - Apr 2014 (8 months)
    • Independent Design Professional
      Self- Employed
      Bengaluru, India
      Jun 2010 - Jul 2013 (3 years 1 month)
    • Learning Deisgner
      Azim Premji Foundation
      Bengaluru, India
      Dec 2009 - May 2010 (5 months)
      * Created need- based, self-initiated digital resources to substantiate Professional Development Modules (created for teacher Development). * Developed theme based and content specific games (online/ digital), for children. * Photo presentation of school visits / project reports etc to enhance audience attention and understanding * Worked with the team for improvising and re-designing the Foundation presentation @ National Institute of Design, Ahmedabad * Devised an effective system for collection, study and elimination of acquired information for a particular project (here with respect to taking the IPR for crafts in 17 states in India, by NID, Ahmedabad) * Designed and created a comprehensive document, to obtain IPR for the crafts of 17 states (in India). * Developed the sitemap and information architecture for the website of International Craft Center by National Institute of Design. Work Type: Games & Products @ Funskool India Pvt LTD * A board game with Play Doh * A two- way 'Stack- a- ring'-long term utilization of the product and level up gradation with the same product/toy. * Educational games and toys for primary education with a theme on "you just play, the learning happens!", Concentrating on child's understating about the letters, shapes, colors and size recognition. * A mathematics game, which can be graded up or down with different objectives (addition, subtraction, division & multiplication) as per the requirement. * Stand - up character puzzles for story building. * Wooden blocks, with simple geometric shapes explored to create 5 heavy vehicles. @ Mad Rat Games, Bangalore * Designed initial crosswords for the game Aksharit in 7 Indian languages. * Made layouts and gameboards for a science game based on balanced diet. @ HABA toys, Germany * A, 3- in- 1 soft toy which transforms from a snail, to tortoise to a seal! * A rubber powered, modular, waggling m...
    • Product Designer
      Funskool India Ltd
      Chennai, India
      Jan 2006 - Mar 2007 (1 year 2 months)
      January 06' March 07'
    • Design Associate
      National Institute of Design
      Ahmedabad, India
      Apr 2005 - Oct 2005 (6 months)
      April 05' December 05'
    • Junior Engineer
      RV TIFAC Composite Design Centre
      Bengaluru, India
      Jan 2002 - May 2002 (4 months)
  • Awards

    My DIY Product Ulta Pulta - A flipbook & game won "The best Product"- in the Hobby & Crafts section, @ the 2014 Kids India B2B Expo, in Mumbai.

    WAS SELECTED FOR A STUDENT EXCHANGE PROGRAMME (3 months) from NID, Ahmedabad, and sent to GERMANY( spent 1 month at Burgh Geibischenstein, Halle and 2 months at Haba Toy Industry.)

    Paper Presentation: Presented a paper @ IIT, Powai at the conference on

    “Designing for Children”. The paper was on “Creating Thinkers who DO!”

    Invited as a Speaker: For the ‘Design Sensitization Seminar” @ Delhi on 08th May 2010, conducted by Toy Association of India (TAI) & National Institute of Design. Paper was presented on “Design Potential for Toys and Games in India.”

  • Skills
    • Design Management
    • Game Design
    • Product Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @bindhumadhu, member since 2005
      • Followers 1
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