Staymaker Branding

When the owners of Journeyman Distillery added a full service restaurant to their operation in a restored factory, they approached me about creating the logo and branding. The new restaurant would be called Staymaker, after the name of the workers that had first used the distillery building. Staymakers had originally worked at the factory creating corsets during the late 1800s. The new Staymaker identity needed to coordinate with the existing Journeyman Distillery brand, which featured distressed textures and vintage icons. Drawing inspiration form the history of the location, I created a visual identity that incorporated some Victorian elements, including ephemera from the original corset company. I also used icons that spoke to the sewing industry and a neutral palette to compliment the established look of the distillery.

Freelance, Full-time
Betty Kennedy
Freelance Designer Detroit, MI