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Design and Creative Direction
Betty Kennedy
Detroit, MI
Available Now
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About
I am a freelance graphic designer creating tailor-made brands and one-of-a-kind designs in Detroit, Michigan. With nearly 20 years of design experience, I focus on creating powerful branding and visual identities, as well as print collateral, packaging and product design. Along the way, I've had the privilege of working with a wide array of clients, from local start-ups to major corporations. I have designed consumer goods for both national and international markets and my work has graced the shelves of Target, Walmart, Michaels and more . I'm excited to network with other creatives and entrepreneurs in Detroit or around the world. Let's collaborate on your next creative projects!
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Education
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BFA Graphic DesignWayne State University2004
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Experience
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Owner & DesignerBellewether Design Co.Detroit, MIJan 2010 - Present (16 years 2 months)• Specializing in branding for small businesses and product design for the craft and gift industry
• Clients include Messenger, Colorbök, Waverly, Journeyman Distillery and Grant Studios
• Designs sold internationally and nationwide at major retailers -
Senior DesignerColorbökAnn Arbor, MI2008 - 2013 (5 years)• Conceptualized and designed craft product, stationery and textiles, including packaging and related marketing collateral
• Managed key accounts by leading designers in development and production of extensive multi-SKU programs
• Collaborated directly with and designed product for licensors, such as Laura Ashley, Precious Moments and Girl Scouts
• Responsible for creating and implementing graphic standards and training for new hires -
Social Media Marketing ManagerColorbökAnn Arbor, MI2012 - 2013 (1 year)• Actively supported all social media properties for the company
• Developed innovative social media promotions to increase brand awareness and site traffic
• Provided tracking and analysis of social media performance including key metrics to management
• Created content for blogs and social media including photography, graphics and copywriting
• Recruited and managed a team of freelance craft designers to generate blog content
• Created and implemented consumer research surveys -
Graphic DesignerColorbökDexter, MI2005 - 2008 (3 years)• Designed craft products for major retailers including Target, Walmart, Jo-Ann Fabric, Michaels, Costco and more
• Contributed to all phases of product development from initial concept to final production
• Designed marketing collateral, mock-ups and other material for product meetings and trade shows
• Worked closely with Product Managers to meet both scheduling deadlines and budgetary goals -
Graphic Design InternWJBK Fox 2 DetroitSouthfield, MI2004 - 2004• Developed in-house print communications, including stationery and flyers
• Designed on-screen graphics for television broadcast
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@bkennedy, member since 2016
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Followers 3
