Graphic Designer at Gateway Publishing

Becky Leland

Menomonie, WI

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About

A passionate and professional product designer eager to help you achieve your product goals. Has the capacity to develop and evaluate strategies and design products relating to human interaction: aesthetics, functional relationships, serviceability, materials.

Skills & Specialties:

Rapid concept sketching, rendering, prototyping, ergonomic and functional challenges

Skilled in Adobe CS, Sketchbook, SolidWorks, Photoview Microsoft Office and other programs

Delivering creative solutions and presentations in both team and solo project development environments

Hands-on skill sets that include soldering, woodworking, mold-maikng, forming, ceramics, sculpting

Review and evaluate project data to develop and implement feasible solutions

Ability to visualize how a potential user may interface with a product

Relevant Experience:

Handheld Tools . Furniture Design . Infant/Child Care . Product & Package Branding . Ergonomics . Kitchen Appliances . Graphic Design . Jewelry Design . Mechanical devices
Education
- Bachelor of Fine Arts (BFA) Industrial Design
  
  University of Wisconsin-Stout
  
  2006 - 2012
  
  While studying Design as an undergraduate student I studied abroad, and acquired four internships in the art and design field. They were: 1) International Internship at IKEA (Scotland, UK) 2) Art Gallery Internship in Door County, WI 3) Bjorksten l bit 7 Industrial Design Internship (Madison, WI) 4) IDS Industrial Design Internship (Chippewa Falls, WI) These experiences have provided a broader understanding of product development, and sustainability within the Industrial Design field. Projects: Rockler Woodworking and Hardware 2010 DesignWise Medical 2009 Designing Education (Thesis) 2012
- Bachelor of Science (BS) Art Education
  
  University of Wisconsin-Stout
  
  2006 - 2012
Experience
- Graphic Designer
  
  Gateway Publishing
  
  2010 - Present (16 years)
  
  Work one on one with clients to create cohesive branding and advertising of their company. Weekly and and monthly newspaper layout.
- Freelance Industrial Designer
  
  Integrated Design Solutions WI
  
  Feb 2012 - Jun 2012 (4 months)
  
  Industrial Design Support. Heavy focus on rapid concept sketching, rendering and model development.
- Industrial Design Intern
  
  Bjorksten | bit 7
  
  Jan 2011 - Jul 2011 (6 months)
  
  3D execution through the use of research, concept ideation to renderings and prototyping.
  Heavy focus on concept sketching and model development with client interaction.
- Freelance Industrial Designer
  
  SMC Ltd
  
  2010 - 2010
  
  Worked independently on project support for improving a current medical device. Designs were focused on aesthetics, competitor market trends, and cost.
- International Design Internship
  
  IKEA
  
  Sep 2007 - Dec 2007 (3 months)
  
  Worked closely with Research and Development, Graphic Design, and Interior Design departments to predict market trends, design room sets based around the market, and implement store diplays.
Affiliations

IDSA
Skills
- 3D Modeling
- Industrial Design
Elsewhere on the Web
- n
On Coroflot

@bleland, member since 2009
- Following 13
- Followers 8

Becky Leland

Brand Design Lead

Associate Industrial Designer