Advocating for Creative Headcount in a Downturn
Leaders of creative teams must often fight for staffing allocation and during tougher economic times, dare we say it - during recessions - that struggle is even more difficult. The benefits of fortifying creative teams may be obvious to the design-centric and forward-thinking mindset but require some framing for an organization navigating business challenges. Here are some generalized arguments that will help you hone a personalized pitch for your team:
* It is important to hire designers when the economy is in recession because designers can help businesses to adapt and thrive during challenging economic conditions. Designers are trained to create solutions that are both functional and aesthetically pleasing, and can help businesses to differentiate themselves from competitors and to attract and retain customers.
* In a recession, businesses may face a number of challenges, such as decreased demand for their products or services, increased competition, and tight budgets. Designers can help businesses to overcome these challenges by providing creative solutions that can help to increase sales, reduce costs, and improve the overall customer experience.
* For example, a designer may be able to help a business to create a new product or service that meets the changing needs of consumers, or to redesign an existing product or service to make it more appealing or more efficient. Designers can also help businesses to develop marketing and branding strategies that can help to attract new customers and to retain existing ones.
* In addition, hiring designers can help businesses to stay competitive and to maintain their market share during a recession. By investing in design, businesses can differentiate themselves from their competitors and can create products and services that are more appealing and more valuable to consumers. This can help businesses to maintain their revenue and profitability, even during difficult economic times.
Overall, hiring designers can be an important strategy for businesses looking to adapt and thrive during a recession. Designers can provide creative solutions that can help businesses to overcome challenges and to maintain their competitiveness in the market.
As always, Coroflot is here to help land the right creative-type for your team. Visit our design job board to get started.
- - - - - Title Image courtesy of Toa Heftiba - - - - -
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