Ben Merowitz

Co-leader of B2B creative team for world’s largest travel site. Owner and enforcer of B2B brand tone and voice. Head writer on all B2B marketing initiatives, including site content, email campaigns, branded print and web-based materials, and online and offline promotional efforts. Manage and mentor copywriting staff in TripAdvisor’s Boston and London offices. Work in concert with Lead Designer to provide creative direction to multinational design team. Actively collaborate with B2B Content, PR, Product and Events teams to ensure continuity of marketing brand voice across all touchpoints to all audiences.

Responsible for delivering creative direction and copywriting on marketing, advertising and branding projects ranging from integrated print and email campaigns to full-scale corporate website revamps for professional services, financial services, healthcare, education, retail and military clients.

In this full-time, on-site contracting role, developed creative strategy and execution of multiplatform specialized marketing initiatives for biopharma multinational EMD Serono, translating sophisticated technical content into consumer-friendly messaging. Responsible for developing creative for successful new business pitch for Siemens Healthcare. Active contributor on multiple projects for biomedical leader Covidien.

Played key leadership role in transformation of 3-person startup into $8mm agency. Managed and mentored 10-member creative team. Led creative efforts on projects in most media formats, including print and online advertising, collateral, website development, direct mail/HTML email, radio and transit. Accounts included Yale New Haven Health System, Harvard University, Massachusetts Eye & Ear Infirmary, Lahey Clinic, Boston University.

Lead writer for Interpublic Group subsidiary Lowe Grob Health & Science. Accounts included Boston Scientific, Zoll, STERIS.

Senior contributor in San Francisco, CA and Needham, MA to leading national recruitment advertising agency JWG Associates — and then, following acquisition, TMP Worldwide. Accounts included Prudential, Mayo Clinic, Cingular Wireless, John Hancock, International Paper, State Street, Eli Lilly & Co., MBNA, UNC/Chapel Hill.