Wu, Benny

● Designed experiential, retail and exhibit concepts for freelance clients, producing sketches, 3D models,and visual narratives that communicated story, flow, and spatial intent.
● Explored multiple creative directions and ideation paths, rapidly generating concepts aligned with brand identity and project goals.
● Conducted research into audiences, brand stories, and environmental context to strengthen conceptual grounding and inform design decisions.
● Collaborated closely with clients to refine concepts, ensuring clarity, feasibility, and alignment with project objectives.
● Created engineered detail package to support estimation and production.
● Delivered high‑quality work under very tight timelines, adapting quickly to shifting requirements and maintaining strong attention to detail.

● Developed lesson plans, hands‑on activities, and creative learning experiences, applying storytelling, spatial thinking, and engagement principles similar to experiential design.
● Sourced ideas and built iterative prototypes for STEAM projects, balancing creativity with clarity, safety, and feasibility.
● Taught and facilitated sessions for children, translating complex ideas into accessible, engaging experiences.
● Managed bookkeeping, scheduling, registration, and oversaw parent communications, ensuring smooth operations and a consistent, high‑quality experience.
● Created visual materials and documentation (instructions, graphics, marketing assets) that supported learning, clarity, and brand cohesion.

● Led design for experiential, exhibit, and retail environments for major clients including Samsung, ALC, and OLG.
● Developed concepts from research and ideation through to 3D modelling, rendering, and presentation.
● Produced detailed technical drawings, renderings, and fabrication‑ready documentation.
● Partnered with project managers, fabricators, and clients to ensure design integrity through production.
● Mentored junior designers and elevated team workflows and creative output.

● Managed department workflow, upheld design quality, and provided technical guidance to designers.
● Developed concepts, renderings, and presentations for exhibits and retail environments.
● Collaborated with marketing and account teams on RFP submissions.
● Worked closely with PMs to meet budget targets and production requirements.
● Led key initiatives for Samsung’s retail design program, including creating the first Samsung SIS design language for Best Buy and other retailers.

● Designed and rendered exhibit concepts aligned with client goals and brand needs.
● Presented design solutions with account managers and incorporated client feedback.
● Coordinated with operations, detailers, vendors, and suppliers to ensure build feasibility.
● Conducted trend research and acted as liaison between sales, design, and manufacturing.

● Improved production efficiency through continuous improvement and ergonomic studies.
● Standardized job instruction templates division‑wide.
● Conducted warehouse capacity planning and implementation.
● Created PFMEA and control plan documentation for new and existing products.
● Trained in Omron PLC (Programmable Logic Control)