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Rogue River Naturals Brand & Packaging

Rogue River Naturals is a line of thoughtfully made bones and treats for dogs using natural ingredients and oven dried bones that are safe from splintering. Our strategy was to position Rogue River to capture the spirit of “a good day on the river with your dog” using a compelling lifestyle approach.

To match the authenticity of the product, photos of nostalgic signs were used as base for the brand logo and other messaging.

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Available
Freelance, Full-time, Moonlighting
Brian Alm
Design Director, Brand & Packaging Seattle, WA