Jun 2014 - Dec 2017 (3 years 6 months)
Childrens board game company specializing in innovative gameplay that features licensed characters and stories.
§ Manage the design and production of all branded marketing touchpoints including product catalogs, website, sales presentations,
tradeshow booth & components, product videos, and sales & public relations collateral.
§ Concept and develop new product ideas to create final products that fit within specific market segments.
§ Direct design workflow and manage in-house design staff to achieve department goals.
Jun 2011 - May 2014 (2 years 11 months)
Design firm specializing in consumer brand design and packaging for early stage and startup businesses.
§ Design and manage brand and packaging projects for various consumer and specialty food clients.
§ Manage brand strategy, design process, client relationships, and print production management.
Clients include: The Hartman Group (Haggen, Kerrygold), Real Foods, Centric Brand Anthropology (Bartell Drug, Consolidated Foods), Sahale Snacks
Contract Design Director
Jan 2011 - Jun 2011 (5 months)
Specialty food company selling gourmet branded packaged food products with high-end ingredients.
§ Responsible for company rebranding and development of multiple lines of retail and club specialty food packaging.
§ Developed and designed branded sales materials and signage to support sales team.
§ Sourced and managed photoshoots and print production.
Founder / Brand & Product Manager
Jan 2007 - Dec 2010 (3 years 11 months)
Organic kids’ food & learning company that produces a line of baking activity kits designed to get kids in the kitchen while engaging in
creative thinking skills. Winner of seven prestigious toy awards with national sales and media exposure.
§ Grew company from zero to $1m in revenue over four years; selling over 200,000 kits with sales in over 1500 stores.
§ Designed retail packaging in multiple formats, patented Safari Baking Map instructions, marketing and sales collateral.
§ Directed and designed product concept, creative development and production of 13 SKU’s.
§ Collaborated with cross-functional team to manage all outside supply chain production for food, packaging and toy components.
§ Directed sales and broker networks into national retail channels (Toys R Us, Borders Books, Nordstrom, Whole Foods, Sur La Table).
§ Managed marketing & design strategy in an accelerated, seasonally driven business to meet retailer and tradeshow deadlines.
§ Managed participation and designed display & presentation for key trade shows (ExpoWest