Project Brand Designer
Thinkwell Design & Production
Nov 2011 - Present (10 years 2 months)
I lead the development of high-value presentation design for a wide range of attractions projects, including marquee, way-finding, corporate identity and various branding initiatives for theme park, destination and attraction projects, both domestically and abroad.
+ Graphic Design department management
+ Design and project leadership for core graphics team
+ Project presentation design for domestic and international clients
+ Marquee and park way-finding design
+ Internal rebrand design for Thinkwell Group, Inc., including Website, Trade Shows Stationery System, and various new business development collateral.
Apr 2010 - Oct 2011 (1 year 6 months)
In my role as creative director my responsibilities included overseeing all aspects of design for the 40-year-old health and beauty brand. As well, I played an integral role in the development of new branding and business initiatives. This included design and direction of new product packaging, online and offline marketing materials, new product launches, national and international trade advertising, and overall design and brand cohesion.
+ Communication and design strategy, design execution of social networking, e-marketing.
+ Consumer packaging design for global markets, including international compliance initiatives and multi peel labels in 10 languages.
+ Lead new market packaging strategy and design for in-room Intimacy kit for hospitality.
+ 6 new product rollouts in 1 year from product inception including internationally compliant packaging, trade advertising, collateral sales support materials.
+ Trade show design for 5 shows in 1 year with varied floor plans (domestic/international destinations).
+ Sales team and distributer collateral materials.
Nov 2003 - Apr 2010 (6 years 5 months)
+ Print and Identity design for GO Brand Engineering: 18|8 Hair Salons, HAN Beverages, Los Angeles Team Mentors
+ Interactive branding in collaboration with Garza Group for Meadowlands Xanadu retail complex in New Jersey
+ Flash promos and applications for Georgia Pacific, American Racing and Bosley, Interface Flooring
+ Brand identity, collateral, website and consumer retail packaging for EVGA (no. 1 channel partner to nVIDIA)
+ Internal marketing (print/interactive) for IKON Office Solutions
+ Promotional print collateral for TranStock.com
Senior Art Director
Nov 1994 - Nov 2003 (9 years)
Senior Designer / Art Director
Vigon/Ellis Brand Development & Design
Nov 1994 - Nov 2003 (9 years)
+ Interface design, navigation and packaging for Encyclopedia Electronica,
(the first multimedia DVD software title)
+ CD ROM Package design for IBM Interactive
+ Capabilities brochure for Epson America
+ Official website for Carole King
+ Official logo and PowerPoint presentation for NBC's Gravity Games
+ Logo design and outdoor graphics branding Exposition Park
Larry Vigon Studio
Sep 1987 - Nov 1994 (7 years 2 months)
+ CD packaging for numerous artists, including; + All original design materials for the Hard Rock Hotel & Casino, Las Vegas,
including: "The Joint" concert hall logo and poker chips to restaurant identities,
in-room amenities and Hard Rock-branded merchandise.
+ Launch kit for DSS satellite dish and programming
+ Coffee table book chronicling the history of Fleetwood Mac