Brittan Trozzi

• Guiding organizations in growth marketing, strategic communications, and design initiatives.
• 2019 projects include content creation and copywriting for a Fortune 25 company, social media growth strategy for life-coaching services, go-to-market strategy of add-on service line for grant-writing business, logo design and brand launch for professional women’s organization, custom PowerPoint sales decks for medical billing company and PR agency, and package redesign for premier gelato shop.

• As a department of one, led brand development initiatives, communications, and overall marketing strategy through multi-channel campaigns by producing persuasive blogs and newsletters, press releases, sponsor activations, promotions, organic social media, event apparel, and email marketing. Increased total engagement by 46%.
• Increased participation by 35% and dollars raised by 22% for annual peer-to-peer fundraising event by creating and optimizing thoughtful digital and traditional integrated marketing strategies.
• Directed public relations firm and digital marketing agencies to grow exposure, improve SEO, and extend reach through earned media and paid ads (social, PPC, and display). Created content calendars and a brand style guide for consistency and efficiency across vendors.
• Coached leadership and cancer survivors on storytelling for media interviews. Scripted event speeches and videos.
• Built targeted acquisition and retention funnels by implementing analytical tools to research customer lifecycle, gain behavioral data, satisfy strategic goals, and evaluate return on marketing investment.

• Supervised a cross-functional team executing data-driven tactical marketing plans for 15 trade show clients in industries ranging from craft distilleries and home audio to pet grooming and baby retail products.
• Managed client budgets and contract renewals of $1M+ in agency fees and media spend, balancing profitability and efficient use of budget.
• Directed the work of two account managers and a coordinator, resulting in one manager’s promotion to director.
• Specialized in lead generation, A/B testing, email marketing automation, persona research and development, database management, audience acquisition, and digital marketing campaigns using geo-fencing.
• Collaborated with leadership to create a data task force, creating new revenue-generating services through prescriptive and predictive analytics. Wrote standards and policies for agency and client data management.

• As a department of one, advanced the reputation and positioning of the business school through brand-centered communications and comprehensive marketing campaigns to attract prospective students and nurture alumni loyalty, directly leading to annual positive improvements in rankings and double-digit increases in lead generation.
• Grew donations by 121%, alumni engagement by 47%, and volunteer participation by 28% by leveraging audience insights and industry research to construct innovative, data-driven engagement programs and events.
• Analyzed database to create the award-winning Seven-by-Seven speakers’ event, and the fastest growing affinity group in University history, the USD Women & Business Network.
• Collaborated with campus stakeholders to lead the strategic migration of multiple databases to a consolidated Salesforce CRM, and trained colleagues on TargetX and Pardot best practices.
• Interim Director of Marketing, June-December 2014. Promoted from Manager in 2015.

• Promoted to lead special projects and business development ventures that maximized ROI and community engagement.
• Led the strategy and development of an award-winning mobile app to put core value communications messaging and brand experience in the pockets of UCSD alumni.
• Increased revenue by 25% through negotiation of existing contracts and by developing new revenue streams.
• Managed the redesign and launch of the UCSD Alumni website, resulting in over 5,000 account activations in the first six months of rollout.

• Promoted to amplify the UCSD Alumni presence through creative initiatives. Produced a flagship webinar series, which exceeded engagement goals by 150%, and developed and expanded a public relations banner campaign across campus to highlight alumni success stories.

• Established strategic opportunities to foster open connections between students and alumni. Created the award-winning “I Will…” student engagement pledge campaign that became an industry best practice and is replicated at multiple universities.

• Defined and oversaw the development of brand and fan activation for high-profile national sports teams through a full suite of SaaS products, including a proprietary CMS platform, video and audio streaming, ad network delivery, email marketing, and e-commerce services.

• Responsible for internal communications between the corporate office and 750+ retail stores, including store labor initiatives, policies and procedures, newsletters, and management of intranet content.