Brodie Rich

BFGoodrich Tires Website - Work with Sapient, TBWA and Michelin to build a global site that contains platform pages shared across three brands and unique pages catering to BFGoodrich's target audience. The primary focus was to simplify the tire search process through two distinct avenues: "Find Tires" provides menus to find a specific tire while "Explore" groups tires based on driving habits.

• Art Direction