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Art & Creative Director

Brooke David

New York, NY
brookedavid.com
Available Now
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  • About
  • About

    I am a creative working in experiential marketing, direction and design.

    I was the first Creative Director at Atria Publishing where I was hired to provide a unified creative vision for the 15-year-old brand and its 10 imprints. I have been a Creative Consultant for select clients ranging in fashion, publishing, art and retail projects including the Museum of Contemporary Art Chicago, digital and print campaigns in The New York Times, Oprah, People Magazine, The Skimm, the Museum of Sex, Spanx -and I was also the dedicated media and branding consultant at Lehmann Maupin Gallery, where I created partnerships with artists and brands for marketing and sponsorship opportunities including Mickalene Thomas and Sephora and Tracey Emin and Times Square Arts.

    I have a strong foundation in Old Master/ Renaissance studio art, photography, graphic design and video. I’ve gotten the Virtual Reality & 360 Video Production Certificate from Google Daydream and am now taking the Virtual Reality Specialization with the University of London.

    With strong conceptual abilities and the skills for execution, I draw from an ever-growing range of visual and cultural references to define moods and ideas and have worked end-to-end from ideation through branding and content execution.

  • Education
    • Certificate VR/ 360 video production
      Google DayDream Impact
      2018 - 2018
  • Experience
    • Creative Consultant
      Brooke David Inc
      New York, NY
      Aug 2011 - Present (14 years 10 months)
      Managed a diverse client base, delivering creative solutions and branded assets to increase brand awareness and revenue generation.
      • Communicated closely with internal client teams to identify requirements and develop creative strategies to deliver results
      • Led the creative direction and implemented design in alignment with overall brand vision to execute various events and projects
      • Executed projects within contractual requirements, including strict time and budget constraints
      Key Projects:
      • Museum of Sex, New York
      • Museum of Contemporary Art Chicago
      • Brand: The Astronaut Wives Club
      • Playboy Magazine and Flaunt Magazine
      • Lipstick Queen/House of Exposure Concept Boutique
      • Spanx
    • Creative Director
      Atria Publishing
      New York, NY
      Jun 2016 - Aug 2017 (1 year 2 months)

      Transformed the organization as the first Creative Director in company history, charged with developing the role, improving operations, and fostering a culture of innovation.
      • Strategically aligned short and long-term creative goals with overall business objectives
      • Identified individual project goals to develop creative strategies for each published book and gain market share through innovative marketing initiatives
      • Led the creative vision from conception through execution by implementing timelines, budgets, and KPIs for project deliverables
      • Implemented creative ideation and industry best practices to increase social engagement and email campaign success rates
      • Directed a cross-functional design team to manage all phases of a project life-cycle, ensuring quality and consistency across deliverables
      • Led innovative marketing campaigns including online and print advertising, content and copywriting strategy, video development, and social media engagement

      Key Projects:
       Generated a 60% increase in social media engagement for the Wonderful World of Backman and the Seven Husbands of Evelyn Hugo book launches
       Executed campaigns for #1 New York Times Bestselling authors Fredrick Backman, Kevin Hart and Jennifer Weiner

    • Marketing Consultant
      Marc Jancou
      Sep 2014 - Oct 2015 (1 year 1 month)
      • Developed creative campaigns including digital promotions, sales, and sponsorship initiatives to increase market presence
      • Managed logistics for events to increase brand awareness and generate community engagement
    • Media/ Branding Consultant
      Lehmann Maupin
      New York, NY
      Jun 2013 - Jul 2014 (1 year 1 month)
      • Led the artist liaison department to conduct market research to identify opportunities for brand and artist collaborations
      • Facilitated mutually beneficial partnerships to align a brand vision with artist influence
      Key Partnerships:
      Mickalene Thomas and Sephora
      • Tracey Emin and Time Square Arts NYC
    • Interdisciplinary Artist
      Brooke David Inc
      Jan 2008 - May 2013 (5 years 4 months)
      Created original artwork in media from paint, photography, and video to interactive installation Key Exhibitions:
      • Spring Break Art Fair
      • The Boiler, Pierogi Gallery, NurtureArt
      • 401 Projects, Truck Yeah, ARTCART NYC
      • Heritage Radio Network, The Wall Street Journal
  • Industries
    • Advertising
    • Apparel
    • Commercial Equipment
    • VR / AR
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Creative Suite
    • Exhibit Design
    • Premiere
    • Typography
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @brookedavid, member since 2018
      • Followers 2
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