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Freelance Direct Response Copywriter

Brent Brotine

Chicago, IL
brotine.com
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  • About
  • About

    Words that work — the first time — from a direct response and financial copywriter who consistently delivers winning ideas. 15+ years of successful freelancing; I’m a former creative director at FCB, CME, DDB and other big-acronym ad agencies who’s happier writing than managing. Past President of Independent Writers of Chicago, ECHO Award judge and Academy member, and Chicago Association of Direct Marketing maven. Count on me for spot-on direct mail, brochures, print ads, web sites, e-mail campaigns, video scripts, shareholder communications, catalogs, case histories, white papers, telemarketing scripts and more.

    LOOKING FOR A WRITER/ART DIRECTOR TEAM? My partner on many of these samples is Lisa Herff whose portfolio is also here -- so don't be surprised at the duplicates. Together, we're happy to deliver a killer total package!

  • Education
    • M.S. Advertising
      University of Illinois at Urbana-Champaign
      1970 - 1971
    • B.S. Communications
      University of Illinois at Urbana-Champaign
      1966 - 1970
  • Experience
    • Freelance Copywriter
      Brent Brotine Communications
      Chicago, United States
      Jan 1996 - Present (30 years 6 months)
      Began own freelance consultancy when CME Chicago closed. Work for agencies, printers, web and design studios, and corporate marketing departments; strong financial and direct response experience. Recently ended nine month assignment with DDB Chicago on their Bloomington-based State Farm ICP team working on StateFarm.com and other new online content. Current project work includes: AAA (direct mail), American Medical Association (direct mail and online), American Optometric Association (direct mail and online), American Water Resources (direct mail), Bank of America (credit card direct mail, collateral), Capital Roundtable (online), CareFirst BlueCross BlueShield (print and online), Citibank (credit card direct mail), Humana Insurance (print and online), Motorola (direct mail), Northern Trust (direct mail, brochures), Sage Software (direct mail), Service Corporation International (print ads and direct mail), SIRVA/Allied Van Lines (print ads and collateral), Siemens Building Technologies (healthcare case studies), State Farm (online, print and direct mail) and others.
    • Creative Director
      Campbell Mithun Esty
      Chicago, United States
      Nov 1993 - Dec 1995 (2 years 1 month)
      Supervised all agency direct response creative and interactive, including projects for Heller Financial, Boise Cascade, First Data plus all clients of CME Chicago's allied direct response agency.
    • Creative Director
      Foote Cone & Belding Direct
      Chicago, United States
      May 1987 - Nov 1993 (6 years 6 months)
      Supervised creative group of nine; handled television, radio, print and interactive projects for Fidelity Investments, Abbott Laboratories, Zenith Data Systems, S.C. Johnson and Kraft.
    • Creative Group Head
      Haddon Advertising
      Chicago, United States
      May 1986 - May 1987 (1 year)
    • Vice President & Creative Director
      Montgomery, Zukerman, Davis
      Indianapolis, IN
      Jun 1982 - May 1986 (3 years 11 months)
    • Vice President & Director of Creative Services
      Willis Case Harwood
      Dayton, OH
      Apr 1975 - May 1982 (7 years 1 month)
  • Awards

    ECHO, Caples, Tempo -- also ECHO Judge and member of ECHO Academy

  • Affiliations

    Direct Marketing Association, Chicago Association of Direct Marketing, Independent Writers of Chicago, Chicago Creative Coalition, International Interactive Communications Society

  • Skills
    • Branding & Corporate Identity
    • Content Strategy
    • Copywriting & Editing
  • Elsewhere on the Web
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  • On Coroflot
    @brotine, member since 2016
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