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Writer
Bruce Benway
Montclair, NJ
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About
My speciality is helping people learn how to improve their health and their lives. I love the challenge of breaking down complex information into something that's clear and easy to understand. The goal is to create communications that stir the imagination and encourage positive behavioral changes.
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Education
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MA, PhD EnglishUniversity of California, Berkeley1981 - 1993
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BA English and HistorySouthern Adventist University1975 - 1980
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Experience
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Health Education SpecialistFreelanceNew York, NYFeb 2012 - Present (14 years 5 months)Create patient-friendly health education materials for clients such as Gilead, Biogen Idec Hemophilia, Lundbeck, Aptalis, Evergreen Health, and the New York State Healthcare Exchange. All materials are written at an appropriate grade level in order to communicate effectively with people from varying backgrounds and educational experiences.
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Group Copy SupervisorMedicus LifebrandsNew York, NYNov 2009 - Feb 2012 (2 years 3 months)Developed patient and professional communications for multiple high profile brands including Crest and Oral-B, Humira, Allegra, and Prilosec. Wrote iPad and website content for myHumira.
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Consultant and CopywriterFreelanceNew York, NYJun 2008 - Sep 2009 (1 year 3 months)Provided writing and marketing expertise for promotional campaigns in oncology, diabetes, and advanced medical devices for colorectal surgery.
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Associate Creative DirectorHealthEdClark, NJJun 2007 - Jun 2008 (1 year)Helped shape creative strategies for patient education programs and provided brand leadership for products in asthma, heart health, depression, and body contouring surgery.
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Director, Health Literacy ServicesLyons Lavey Nickel SwiftNew York, NYMar 2002 - Jun 2007 (5 years 3 months)Launched a first-ever Clear Health Communications initiative across the agency and wrote the most successful patient compliance program in Pfizer history for Zoloft.
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Awards
Award of Excellence, The Rx Club (4 times)
1st Place Internet Award for ZOLOFT patient web site -
Skills
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On Coroflot@brucebenway, member since 2013
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