Bruno Antonelli

Senior Advance Designer operating for the Amersports Footwear plateform in Annecy France.
My role consisted to support the Brands Wilson and Salomon in their future initiatives, featuring:

F/W 2014 first generation of citytrail footwear, the Wilson SP/SM 2015 full Tennis range, the pattented Amplifeel device, the first ever sliding tennis shoe: Pro Glide control, and other concepts we have not enough room to speak of.

I early convinced the upper management with the need to create the Running and Tennis very first Best Practices of the group history. I co-managed the edition of these documents while developping 6 shoe lasts, in the scope of the up-coming collections.

Adidas Innovation Team, Senior Industrial Designer at the headquarter in Herzogenaurach, Germany.
My main responsibility consisted to support the Soccer dpt accross its different productions : footwear, apparel, ball and shin guards. in which few visible successes such as:

Tunit 2nd generation with the transparency. The 2008 Dassler became the socle of F50 adizero familly. The adizero design language with the first ever horizontal branding. The zonic triangular studs. Co initiator of the world cup ball 2014. Additive supports to Running, Tennis, Basketball and Outdoor categories.

I registred 5 pattented inventions during my service for the brand.

June 2000 to September 2002.

Full time designer at the montebelluna’s office in Italy, for the Running department. I was responsible for the track & field category and the special make up projects for the european market. I have been involved in the definition and selection of shoe lasts.

Athlete Jason Gardener won the 200 and 4x100 relays at the Commonwealth games 2002 and silver medal at
the 200 m during the world Championship in athletics in 2003 with Our sprint shoe.

From October 98- to May 2000.

Intern, then Footwear Designer at the creation center of Villeneuve d’asq France. Completion of 7 products plus a breathable inlay sole. My role included all requiered design skills including pattern making. Involvement regarding each project from the drawing to the full size range.

One success, a discontinued manufacured tooling from 1999 to 2009.