Bryan B. Pettus

•Design men's and women's footwear styles across several constructions including cement, hand sewn, strobel, direct injection, and vulcanized
•Present wearable styles that blur the line between luxury and sport by introducing products that mix traditional handmade smocking and unique embroidery with metals
•Generate tech packs, spec sheets and drawings for factory partner in India

•Established an e-commerce retail website focused on products that are made from sustainable materials and use renewable smart energy
•Built an engaging community of like-minded individuals by using SEO best practices to gain organic search visibility and digital marketing to drive traffic and sales to the site

• Forecasted the needs of a luxury brand by creating mood inspiration for the season, identifying trends, providing ideation sketches, CADs, spec sheets and tech packs in a fast-paced environment and crafted products that filled white space in the market
• Contributed during technical fit meetings, ensured fit comments and pattern corrections were executed in overseas factory matrix and progressed designs through the full development and manufacturing processes
• Collaborated with apparel and handbag teams to optimize brand integrity resulting in coordinating themes and cohesive hardware and prints across the brand

• Delivered luxury client trend research, concept design and material sourcing that maximized key accounts Steve Madden and Betsy Johnson
• Generated accurate tech packs and detailed spec sheets for overseas factories and streamlined sample development follow-up with daily email correspondences resulting in cost effectiveness

• Provided buyers with relevant market research and trend analyses initiated imaginative create seasonal lines conceptualized, designed and developed all categories of footwear distributed throughout the client roster that lead to over $40 million in revenue in 2 years
•Traveled overseas to Asian factories to oversee sample development, from prototype to confirmation samples, which included correcting blueprints, wooden molds and fit corrections that resulted in compelling brand-right products
• Established and maintained business relationships with major accounts, such as J.C. Penney and NY & Company, by preparing marketing collateral for design presentations

•Guided client with concept development, design and direction for a new all-weather brand and lead the client and overseas vendors price negotiations and deliveries
• Created purposeful cohesive design and marketing strategies to acquire a broader customer base while ensuring the brand aesthetic

• Designed and developed womenʼs casual shoes, provided market research, sketches, line art and detailed technical drawings for products that were viable and competitive on the sales floor
•Championed sales sample development and pre-production samples by communicating daily with factories coupled with bi-annual Far East travel
• Conducted market research for trend recognition through domestic shopping trips

•Designed and developed womenʼs Private Label shoes and flip-flops and provided creative direction for partners
• Partnered with Production/Sourcing personnel to assure most effective sampling results were achieved
• Coordinated with Style and Trend departments to manage customer brand DNA
• Traveled domestically and internationally (Brazil) to conduct market research and pioneered the development/production of footwear designs that drove the growth of the Private Label business

• Created and modified footwear upper’s, outsoles and patterns using Illustrator
• Converted creative concept sketches into feasible cost efficient products

• Created and delivered factory ready spec/tech packs to ensure on-time development for men’s and women’s shoes
• Worked closely with Creative Director to develop design trends for specific footwear markets