Burton Avery

Actively looking for new opportunities.

Demonstrated success in all aspects of product development, product management and brand management. Passionate about the transformative power of bicycles for people and communities; living life on my bike, and encouraging and advocating for others to do the same.

•Proven innovative product design and product management experience in the bicycle industry, bringing iconic city bikes and accessories to market

•Demonstrated ability to lead a cross-functional team to build a strong, meaningful brand

•Well rounded business acumen with solid understanding of design, manufacturing and marketing principles

•Skilled communicator and presenter, representing the brand to media, sales reps and dealers multiple time a year

•Demonstrated marketing and social media results

•Keen understanding of current urban cycling market, channels and trends

•Trained Industrial Designer with ability to take social and cultural observation into tangible design solutions, while balancing usability, aesthetics and cost

Syopsis of Achievements

•Increased bike unit sales 20% in 1st year of rebrand

•Increased profit margin from 24% to 34% in one year

•Led multi-functional brand team through successful rebrand process creating a meaningful brand that resonates with customers

•Tripled brand social media impressions year over year, developed, created content and managed successful social media campaigns

•225% year over year growth of brand fans in Facebook in less than two years

•Lead by example: consistently in the top 4 bike commuters at QBP