Avison Young, Presidential Tower, Marketing Center

After extensive renovation, Presidential Tower was open for new occupants but needed an innovative way to showcase its new amenities. We decided to treat the 12th floor as a gigantic showroom, illustrating the different experiences that make the building and its environs so desirable. Through the
materials we used, the layouts, and the stories we told, we developed an homage
to Presidential Tower—its convenience, green amenities, and urbane creature
comforts suited for today’s professional class.

© designed at Global Printing.

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Melanie Butler
Director Visual Merchandising New York, NY