Melanie Butler

Responsible for managing strategic & developmental activities associated with Retail Visual Merchandising for Mobile Division product categories. Understanding business goals & retail vision along with project budgets and timelines from key stakeholders. Partnering with both shopper insights and marketing teams to drive targeted activications & brand consistency, then translating both high level and tactical requirements over to design & development teams to ensure overall direction is executed at retail. Assists with coordinating activities, defining creative requirements, and overseeing operational processes with external third party agencies, manufacturers & certified suppliers in support of merchandising requests from internal teams.

Worked in the Experiential Graphics Division of Global Printing as the lead environmental graphics designer. Developed creative solutions in numerous conceptual, structural & production capacities including office design, exhibit space design, retail environmental design, graphic design, custom packaging, and POP displays.

Developed customized design solutions for a variety of high profile brands and retail locations in the POP category. Solutions based on marketing and ethnographic intelligence in order to align design direction with overall client vision. Cross-category department interaction via taking initial creative briefs from phase one conceptualization all the way through to production and store wide roll-outs. A holistic approach to design and material selection during the creative process provided for customized retail solutions and a maximized ROI for clients.

Managed projects for Johnson & Johnson brands over Health & Beauty, OTC, and Baby categories. Worked closely with Global Stratetegic Design Office directors & designers to develop creative solutions for major brand and retail teams based on marketing research and shopper insights in order to increase product presence in the market place.