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Owner at California R&D Center
Larry Jones
Banning, CA
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About
Widely experienced, award winning, R&D/Marketing visionary with a proven record in creating successful new products and bringing them profitably to market. Strong problem solving capabilities and highly motivated in developing new business strategies.
Specialties: Extensive new business development
Strategic Marketing
New Product Development (hundreds of products to market)
Brainstorming & Creative Thinking ( see publications below)
Concept Design (hundreds of new concepts created)
Package Development & Design
Brand Development & Positioning
Licensing/Negotiation (including Disney, Sanrio, WB + others)
Team Management
New Business Start Ups (founded 6 new start ups)
Patents & Trademarks (82 patents Issued)
Problem Solving -
Education
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BFA Industrial DesignAuburn University1951 - 19583 years (1953-1956) Military 82nd Airborne (Returned to college on GI Bill) ... 2 years Mechanical Engineering
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Experience
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Owner & FounderCalifornia R&D Center1970 - Present (56 years)California R&D Center was founded on the premise that kid's toys require a unique challenge to develop their curiosity and at the same time create smiles and laughter. It truly is more fun to play while you learn.
For the last 32 years we have developed new and imaginative playthings for mass markets by helping companies take their creativity to the next level. Cal R&D has generated hundreds of new products in all categories while developing new licenses and partnering with existing ones.
Our responsibilities include idea concepts, invention, design, brand expansion, engineering, electronics, model making, sculpting, packaging, product costing and vendor sourcing. -
VP R&D & LicensingKandy Kastle2003 - 2011 (8 years)Helped this start up company enter the US from a Chinese OEM. Created the products, packaging and named the company. Set marketing strategy and brought in sales personnel, brokers and negotiated for their licensing. Participated in International Trade Shows and continued to build their business at a 150% growth rate per year through successful new products and licenses. Coordinated directly with their design team in Hong Kong while supervising R&D efforts including traveling to China factories to insure quality and compliance.
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President & CEOAu'some CandiesMay 1998 - 2000 (2 years 2 months)Au'some Candies is a novelty candy start-up company I helped found as a US subsidiary of Candy Novelty Works. Later it grew to be a leading maker of healthy snacks. I was responsible for implementing the sales broker network and planned marketing strategies for future growth with all types of trade. Created all new products and pricing structure while coordinating all R&D activities with the factories.
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VP New ProductsWham-O1966 - 1969 (3 years)Responsible for all new product efforts including inventor relations and licensing. Helped bring the Frisbee program into the "sports" world.
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Director of Product DevelopmentAMF Wheel Goods Div.1962 - 1966 (4 years)Designed & developed bicycles & ride on wheel goods
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Design EngineerGeneral Dynamics - Convair Aircraft Division1959 - 1961 (2 years)Designed B-58 cockpit interiors and instrument panels and fairings.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@calrnd, member since 2011
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Following 1
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Followers 4
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