Carey Lyn

Under the VP of R&D, drive innovation with empathy for the next generation of wearables & devices helping define the West brand, project objectives, engineering packages, users, market research, & trends to create ergonomic drug delivery solutions. Address unmet user needs & further develop the product brand identity drawing from my leadership experience to execute ID best practices with cross-functional teams. Provide risk guidance in product development & work towards net zero sustainability. 9 Invention Disclosure Submissions.

Taught principles of ID form development & human factors through brand-sponsored projects. Mentored students in their problem solving, design execution, & effective communication of design intent. Guided iterative design processes for real-world application.

Branched off to launch an industrial design consultancy after contributing & leading design helping to win awards for companies in various spaces. The name speaks to the passion for design. This brand works to push the boundaries creating new form factors & function for compelling consumer goods in many facets such as product, medical & transportation.

Became the Hagie Mfg.'s first Chief Industrial Designer developing industry-leading autonomous products which led to John Deere joint venture increasing revenue $100-500M (IncFact). Directed design of exterior, interior, & UI/UX programs supporting R&D to define the brand & worked on a John Deere project. Set new industry standards to provide user-focused features, safety, enhanced ergonomics, & advanced aesthetics creating more desire for products while mentoring the team. Helped develop engineering packages, marketing images, & accessories. Models: DTS10, D400, STS, UI/UX, & a limited production machine https://www.deere.com/assets/publications/index.html?id=9c01a62f#1

RTT
Managed team’s development of 3D models making 2D designs realized. Produced photo-real images & material shaders for interior/exterior 3D models to evaluate design.

Doritos
Wrote/Developed 'Sling Baby' with a production team, which marketed toward the broad spectrum of viewers who watched the 2012 Super Bowl. It won the USA Today/Facebook Competition among all commercials that aired, setting a Nielsen record as the 'Most-Remembered and Best-Liked Super Bowl Ad.'

Dream Wireless
Developed designs for a mobile electronics device to propel the company from entry-level mobile cases to high-end electronics, increasing sales and brand recognition in the market.

Knot Design
Designed sunglasses for the Melodies line by Mary J. Blige. The designs reflect her personal style and love of 60s eyewear while infusing a fresh, current approach.

Cleveland Golf
Created golf drivers designed to enhance the playing experience through technological feedback and exploring a new form factor, speed boats moving through water/air.

Karten Design
Served on a team designing electronics to aggressively move production products into the high-end audio equipment space with sophisticated materials & unique forms.

Axis Wheels
Designed two new rims for the next generation of wheels in the line-up helping the company to achieve the highest position in after-market sport and luxury wheels.

Real Working Rigs introduced diecast trucks w/ licensed partnerships featuring 2-3 movingparts in the line & Super Convoys was scaled up to create play w/ other diecast vehicles for new buyers & existing collectors helping to make Matchbox the fastest growing brand at Mattel.

Created unique work w/ 20 yrs of impact paying homage to the Quattro heritage chosen by leadership at Audi as lead design themes for the DCC studio described as ‘some of the more aggressive themes for the Audi A7,’ helping to drive sportback silhouettes & graphic features for the brand. Audi models utilizing similar themes are the 2009 A7 Sportback Concept, 2010 A7, 2011 A5 Sportback, 2019 A7, 2022 E-Tron GT, & 2026 A6 E-Tron. Proposed a new vehicle for the Seat brand.

Designed/Produced 10 trophies presented as Art Center Car Classic Strother MacMinn Awards. The hand-built speed form paid homage to the lines of classic cars, reinterpreted into a new futuristic design. Art Center presented 10 awards for cars that represented the very best in design based purely on overall aesthetic appeal to participants who showcased their cars such as the Peterson Museum.