Carey Lyn

Utilized past leadership & knowledge to teach principles of design/function, problem solving & human factors by working through brand designated or sponsored projects.

Branched off to launch an industrial design consultancy after contributing & leading design helping to win awards for companies in various spaces. The name speaks to the passion for design. This brand works to push the boundaries creating new form factors & function for compelling consumer goods in many facets such as product, medical & transportation.

Developed industry-leading autonomous products which led to John Deere joint venture increasing revenue $100M+. Directed design of exterior, interior, & UI/UX programs supporting R&D to define the company’s Brand. Set new industry standards to provide user-focused features, safety, enhanced ergonomics, & advanced aesthetics creating more desire for products while mentoring the team. Helped develop engineering packages, marketing accessories, & images. Hagie models worked on: DTS10, D400, STS series, limited production project & 2 generations of UI/UX.

RTT
Managed team’s development of 3D models making 2D designs realized. Produced photo-real images and material shaders for interior/exterior finishes on 3D models to help companies evaluate design and save pre-production time, materials, and cost. 

Doritos
Wrote/Developed "Sling Baby" with a production team, which marketed toward the broad spectrum of viewers who watched the 2012 Super Bowl. It won the USA Today/Facebook Competition among all commercials that aired, setting a Nielsen record as the "Most-Remembered and Best-Liked Super Bowl Ad."

Dream Wireless
Developed designs for a mobile electronics device to propel the company from entry-level mobile cases to high-end electronics, increasing sales and brand recognition in the market.

Knot Design
Designed sunglasses for the Melodies line by Mary J. Blige. The designs reflect her personal style and love of 60s eye wear while infusing a fresh, current approach.

Cleveland Golf
Created golf drivers designed to enhance the playing experience through technological feedback and exploring a new form factor, speed boats moving through water/air.

Karten Design
Served on a 3-member team designing and rendering production concepts for an electronic company moving aggressively into high-end audio equipment.

Axis Wheels
Designed two new rims for the next generation of wheels in the line-up helping the company to achieve the highest position in after-market sport and luxury wheels.

Real Working Rigs introduced large diecast trucks with moving parts into the line and Super Convoys was scaled up to create play with other diecast vehicles for new buyers and existing collectors helping to make Matchbox the fastest growing brand within Mattel.

Created unique lead designs, described as ‘the more aggressive themes for the Audi A7,’ helping to drive sportback silhouettes & graphics for the brand spilling over to VW models. Like my concepts, the A7 led the trend of 5-dr coupes with a DLO rear kick-up by the C-pillar influencing competitors today. Audi models utilizing similar themes are the A5 Sportback, 2018 A7, 2022 E-Tron GT, & 2023 A6 E-Tron. Proposed a new vehicle for the Seat brand.

Designed/Produced 10 trophies presented as Art Center Car Classic Strother MacMinn Awards. The hand-built speed form paid homage to the lines of classic cars, reinterpreted into a new futuristic design. Art Center presented 10 awards for cars that represented the very best in design based purely on overall aesthetic appeal.