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About
Digital Strategist:
Business strategist experienced in building creative marketing channels. Proficient in SEO, content management, and branding. Seeking a position which utilizes an advertising and design background. After a career in men’s accessory design, my passion has become digital marketing. I’ve worked for both mega corporations and small businesses and understand the challenges each face. I want to contribute to your digital marketing team from the ground up and help you achieve your goals.
Product Development:
Proven results designing for categories including handbags, backpacks and men's bags & accessories. Experienced in building to price points, developing go to market strategies, presenting to buyers, and working intelligently to achieve your brand vision while maintaining aesthetics and costing goals. I will design your vision to get your project launched.
I'm available for either Freelance Bag Design or a Full Time Position in Digital Marketing :-)
Feel free to contact me:
carlinfelder@gmail.com -
Education
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BFA Fine ArtUniversity of North Texas1987 - 1995Bachelor of Fine Arts - Painting and Drawing | Minor Creative Writing
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Experience
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Digital Marketing StrategistSelf EmployedSummit, NJJan 2014 - Present (7 years 9 months)• Website Development - launched 3 Shopify Ecommerce sites & multiple Wordpress niche sites (www.autoecmstore.com, www.autoecmcomputerexchange.com, www.mauchstudio.com, www.davidgewright.com)
• Copywriting - articles, product reviews, blog posts, ebooks & proofreading
• SEO - keyword research, SEO strategies & metadata optimization to drive organic traffic
• Social Media - create & manage social profiles to drive traffic to websites
• Paid Advertising - experienced promoting Adwords & Bing pay per call advertising
• Analytics - experienced with Google Analytics, Webmaster tools, Wordpress & Clicky Analytics (each have their useful insights)
• Branding & Graphics - logo design, display ads, infographics & social media graphics
• Photography - product photography, headshots, real estate, creative imagery
• Affiliate Marketing - utilized affiliate marketing programs to generate income with niche sites -
Freelance Luggage DesignerRicardo Beverly HillsJersey City, NJMar 2014 - Sep 2016 (2 years 6 months)Work with Design Director on product initiatives for Izod and Ricardo Beverly Hills luggage | Graphic Design Support for Marketing Team
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Freelance Men's Bag DesignerPAI Inc.Jersey City, NJApr 2014 - Sep 2014 (5 months)Design men's bag line for Original Penguin Brand.
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Freelance Backpack DesignUndisclosedApr 2014 - Sep 2014 (5 months)Design backpack for a couple of guys who are launching a new product line. Signed a NDA so company is confidential.
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Freelance HandbagsSan Diego Hat CompanyJersey City, NJNov 2013 - Sep 2014 (10 months)Freelance job which encompasses Raffia, Canvas and Poly based collections inspired by the Southwest, Woodstock and Safari themes.
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Freelance Dopp Kit DesignJan LeslieJersey City, NJMay 2014 - May 2014Trend research & put together design concepts for a men's dopp kit line.
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Senior Merchandiser / Senior Designer / DesignerBloomfield, NJOct 2008 - Oct 2013 (5 years)• Develop Go to Market Initiatives for Key Accounts
• Align development efforts with sales initiatives, target margin goals, and to achieve performance metrics
• Collaborate with VP Design, Sourcing, and Sales on line building for all distribution channels
• Research category trends and create compelling reports that illustrate the needs and desires of targeted consumer groups and retail distribution channels
• Lead Designer for Levi's, Champion, C9 backpack and casual bag programs from January 2009 through September 2012
• Designer of key silhouettes which are the cornerstone of Randa's C9 and Tommy Bahama bag business
• Manage licensing relationships, approvals, trend presentations
• Develop factory relationships and best practices in overseas sourcing for backpack and bag category
• Manage and develop entry level design staff and hire interns
• Extensive product development and trend trips to China and Hong Kong -
Designer / Product CoordinatorDallas, TXApr 2007 - Oct 2008 (1 year 6 months)Designer and Product Coordinator of Backpacks and Bags for Licensed Brands including Warner Brothers, NFL, MLB, NHL and NCAA. Gained invaluable experience working with licensor's and factories on athletic bags and backpacks.
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DesignerDallas, TXSep 2006 - Apr 2007 (7 months)Men's Belt designer for major retailers. Tandy Brands is a leading designer and marketer of branded men's, women's and children's accessories, including belts, gifts, small leather goods and bags. Merchandise is marketed under various national as well as private brand names through all major retail distribution channels.
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Designer Men's Belts / Production Manager / Production DesignerDallas, TXJul 1999 - Aug 2006 (7 years 1 month)Designer for Belt's and Men's Accessories:
Designed Daniel Cremiuex, Roundtree & Yorke, Fossil, Arizona, and other Private Label Belts; Contributed to the Fossil Bag line, Contributed to the Men's Gift lines. Gained invaluable leather experience and brand development experience.
Production Manager:
As part of the Fossil Graphics Team I managed a group of entry level designers who were responsible for the building line sheets for the Fossil Leather goods sales and design teams.
Production Designer:
Hired as freelance I was responsible for the line sheets for the Leather Goods teams. I was hired full-time and managed the Fossil and Relic line sheets for a few seasons before I moved to Germany and teach ESL. You only live once so I took a chance on a great experience abroad! I was re-hired by Fossil as the manager of the team when I returned however and have enjoyed what the experiences at Fossil has done for my career overall.
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Awards
Randa Associates Recognition Award 2012 - Outstanding Performance for 2012
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Affiliations
Introduction to Marketing Certificate (2016) The Wharton School of the University of Pennsylvania
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Skills
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Elsewhere on the Web
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On Coroflot@carlinfelder, member since 2006
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Following 16
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Followers 14
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