Tommy Bahama Leather Bags - Designed for Tommy Bahama stores with placements in Nordstrom. The Casual Bag was featured in the September 2011 Nordstrom Catalog.
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FOSSIL MESSENGER
Fossil Gym Bag Tech Info
Nautica BTS Production - These styles have been placed for BTS in Macy's for 2 years. Each season has slight tweaks or feature updates to address changing market needs - Ipad/E-Reader Compatibility, Dedicated Sunglasses Protection, Colors and Seasonal Logo Updates
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Nautica BTS 2010 at Macy's - Clean, contemporary design for the average guy who wants gadget pockets, nautical styling and tech details.
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C9 by Champion Backpack at TARGET - Hybrid sport strap, airflow back pad, light weight ripstop and breathable compartment.
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C9 by Champion BTS 2011 - Designed with simple styling and clean lines.
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Backpacks - Grouping of backpacks I developed between 2009 and 2011.
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Levi's Strauss Signature BTS Development 2009 - Designed for LSS but Levi's Signature was dropped by the mass merchant retailer before product could be placed.
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NBA Mini
Champion Backpad Strategy - Back pad development strategy to differentiate bags by price point.
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Tommy Bahama Women's Development
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Fossil Bag
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Bag Production and Development CADS

Developing Bags and packs over the past decade or so I have been able to work on a variety of brands, present a lot of product to licensing, design, buying, and sales teams. It's also taught me the value of putting myself in the shoes of those I work with. It's important to understand what's wanted, what costs, what's feasible in all situations as well as designing something which can sell and be relevant in the marketplace.

Carlin Felder
Digital Marketing Strategist | Social Media Summit, NJ