Digital Strategist, Social Media Management

• Web Design - redesigned company's main website by collaborating with VP on initial design & content creation for relaunch; also launched subsidiary website to capture a unique segment of the customer base
• Branding - rebranded logo & online presence
• Marketing - utilized SEO, SEM & social media avenues to increase unique visitors to websites
• Traffic Generation - identified successful traffic drivers & focused efforts to increase page views & revenue
• Product Photography - created unique brand presence to convey a contemporary look for an out-dated auto parts company
• Advertising - negotiated advertising contracts
• Design - display advertising, communications, infographics & Instagram graphics
• Copywriting - social media, blog posts & product descriptions

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Carlin Felder
Digital Marketing Strategist | Social Media Summit, NJ