Carl Mitsch

• Designed and maintained packaging for multiple product categories, including indoor and outdoor lighting, flatware, housewares, and decor

• Worked closely with retailers to deliver packaging that is effective and on-trend. Customers include HomeGoods, Hobby Lobby, At Home, Marshall’s, Burlington, Meijer, Cracker Barrel, Ross, and TJ Maxx

• Engineered custom enclosures for difficult products with multiple components

* Designed premier product collections to expand presence in museum and zoo gift store industry
* Created plush product designs and branding for key amusement customers such as Disney World and Six Flags
* Partnered to redesign gift store package line of 200+ products Fred

○ Designed top-selling items that formed the basis of a product line
○ Contributed to every phase of product development: concept pitch, prototype spec & revision, illustration,
copywriting, and packaging
○ Defined signature photo illustration style for marketing and packaging

○ Designed holiday and seasonal themed packaging styles, and was design lead on corresponding product lines
○ Design lead for print collateral that coincided with a phase of rapid expansion for print-driven markets
○ Redesigned company logo and all major collateral including building signage, carton markings, bag labels, trade
show displays and apparel