Carlos M

As an Independent Consultant / Freelance Graphic Designer, I have overseen and executed visual content and marketing collateral assets from concept to final art. I have researched the ideation of new concepts creating compelling cohesive graphics stories to meet brands aesthetic across multiple platforms. I have lead and support creative staff proactively, prioritizing workload and providing solution-based thinking. I have managed company's visual assets and contributed to strengthen brand identity. I have recently worked with Los Angeles Football Club (Sports), Majestic Athletics (Sporting Goods), Sudaca (Apparel), Nacional Records (Music), Independent School Alliance (Nonprofit), OneNess Foundation (Nonprofit), Supersonico Festival (Music), among others.

As a Creative Lead Designer for tokidoki's men's line TKDK, I have managed and developed the line brand identity. I have worked closely with Creative Director in conjunction with key partners forecasting trends and new concepts meeting brand's aesthetic success- fully. I do have kept the communication and workflow between all international licensees accordingly with production schedule.

As an Art Director for Sanrio International under Creative Director supervision, I have worked collaboratively with marketing and sales team defining strategies and supporting all the efforts to extend company's business in the US and LATAM region. I have worked as a liason between licensees, vendors and retailers. I have reinforced official licensee's approval system in compli- ance with company's high standards proven track record in enhancing product brand and significantly increasing product sales.

Under Creative Director’s supervision, I have provided good quality graphic design assets, concepts and production support for product development, print, packaging, and collateral material that accurately meets Pure Cycles aesthetic. I have researched the ideation of new concepts creating compelling cohesive graphics stories to reflect brands aesthetic across multiple platforms.