Carole Pixler

Responsible for creating Nike branded accessories, packaging and catalogs for global distribution. Creating products, packaging and collateral for at least 30 new products every season requiring creative vision, organization and excellent design skills. Meeting the challenge of Nike's expectations and creating cutting edge sports accessories season after season was a fantastic opportunity. Understanding how to meet the needs of my immediate supervisor and the creative director at Nike developed my creative diplomacy and sped-up approval timelines.

Responsible for all creative, design and production for a growing line of personal care products. I created all packaging plus print advertising, samples/promotions, POP, collateral materials to support the mass beauty brand. Freeman's product development model follows trends in mass retailing, requiring multiple, innovative design executions that get to market while the trend is still fresh. I supervised 1 in house designer and several freelancers.

Design/Development Concept-to-launch project management, initially for a personal care launch and then for vitamin products. Sourced componentry, designed packaging and collateral for Rockwood brands and private labels. Developed relationships with fillers, packaging manufacturers, printers and decorators to meet deadlines in tight turn-around situations. Developed hair-growth line exclusively for CVS. Accounts included GNC, K-Mart, Costco and QVC.

Responsible for visual and print pieces for worldwide distributor training events. Designed brochures, flyers, video packages for division sales training initiatives. Creative lead on color cosmetics launch team. Designed product launch broadcasts at in-house cable network.

Responsible for global brand identity: advertising, packaging, collateral, in-store, POP and custom promotions tailored to retailer or channel. My team serves 3 channels: retail, salon and direct, each requiring their own unique product lines while maintaining consistent prestige brand identity. Production of quarterly model and product shoots to keep catalog, web and store signage fresh. Reporting directly to Murad's GM, Creative is a strategic part of Murad Marketing. Managing a staff of 8, every creative piece for Murad is produced in house and every ship-to-trade date met.

Directed all creative for 32 beauty brands, hundreds of retail and professional skus. Quick creative thought was required to come up with fresh ideas and new approaches to meet deadlines. Work included POP, holiday/special promotion packaging, conceive & execute quarterly color "stories" for eye and nail palettes, update acquisition brand identity, and concept-to-ship product launches within existing categories. The creative work is deadline driven, requiring superior organization, problem solving and strong project management skills while managing12 in-house graphic designers plus freelancers.

(lots) Created branded packaging, lookbooks, catalogs, advertising, ecomm & marketing support for 11 fitness apparel and equipment brands. Created quarterly pallet programs for club stores involving model selection, location scouting and directing photo shoots. Then, designed unique packaging pieces for primary product, pallet trays, panels and etegres for each quarterly shipment. Created packaging for fitness equipment for house brands Marika, Bally, Zobha and Balance, making sure each line maintained it's distinct identity. Developed creative work order system to add process to growing creative demands from company expansion including new marketing, ecomm and merchandising departments.