Fernando Casanova

I am part of a cross-functional team that supports the creation and evaluation of services, processes, and digital products using service design methodologies and a user-centered approach.

We gather and analyze user research, insights, and data analytics to uncover valuable trends and patterns. By leveraging this data and tracking user satisfaction KPIs, we plan evidence-based interventions to enhance the customer experience and improve service performance across our hubs in North America, Latin America, Europe, and the Asia-Pacific.

• As part of a groundbreaking consulting project, contributed to an initiative focused on a comprehensive revamp of both the customer experience and the digital platform, including significant product design improvements for British Airways.
• Led a talented design team in crafting the full user experience for the brand new platform of TitanBay, a private markets investment firm, while establishing an efficient and consistent design system.
• Collaborated with a multi-consulting team to design a new mobile app for the Angolan Bank, BFA, introducing new functionalities and enhancing the user experience for stakeholders and clients.
• Assisted the NHS in designing a novel service for innovators and health providers, providing centralized support, information, and guidance on AI and data-driven technologies.
• Consulted for William Hill, a global gambling company, designing an ethical and engaging mobile app for the FIFA World Cup Qatar 2022.

• Member of the Human-Centred Design team - Focused on conceptualising, designing, and evaluating technologies together with people, especially in extraordinary scenarios.
• Responsible for translating user and design research into meaningful products - From innovative and game-changers IoT devices to a digital user interaction that fits nicely in tangible user experience.
• Project manager and researcher focused on users and technologies within industry 4.0 such as IoT, user experience, user interaction and user interfaces in applications, self-reporting technologies, automation, ergonomics and physical enhancement through exoskeletons.

Driving forward packaging innovation while focusing on a zero waste policy for cradle to cradle sustainability.

• Research, design and development of sustainable and environmentally friendly packaging.
• Concept, planning, design and execution stages of major new products or product improvements/enhancements.
• Prototyping and testing concept designs & engineering builds.
• Development of plastic injection molded components, fittings, and enclosures for mass manufacture.
• Design reviews, design verification testing, tolerance analysis of complex assemblies and plastic components using tools such as FEA and computer simulation.
• Liaise with suppliers and production teams to ensure manufacturing and modifications are as per specifications.
• Risk Assessment.