Case Krawcewicz

Graphic Designer at Willowglen Systems

Edmonton, Canada

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About

Case is currently working as a Graphic Designer at Willowglen Systems.

Before this, Case was the Lead Design Strategist at Onlea, a company that produces online courses, educational videos, and applications for clients. There he championed accessibility and UX efforts. Before leaving he lead one of the course production teams while still being involved in design work and company branding efforts.

Case also does freelance work outside of his full-time job.
Education
- Bachelor of Design, with Distinction Design
  
  University of Alberta
  
  2006 - 2011
  
  - Specialization in industrial design (product and furniture design) - Advanced courses in visual communication design (graphic design) - Other Areas of study: Drawing, Sculpture, Art History, Engineering - Awards: Design Bursary (ID 2007-08, VCD 2010-11), Alexander Rutherford Scholarship (2006), Jason Lang Scholarship (2007-10)
- Partial International Baccalaureate Organization
  
  Harry Ainlay High School
  
  2003 - 2006
Experience
- Graphic Designer
  
  Willowglen Systems
  
  Edmonton, AB
  
  Feb 2021 - Present (8 months)
- Independent Contract Work
  
  Sky Castle Art Design & Production
  
  Edmonton, Canada
  
  Jun 2011 - Present (10 years 4 months)
  
  - Graphic design including: ads, website banners, book covers, logos
  - UX website consultation
  - Video production
  - Art creation and sales
- Lead Design Strategist
  
  Onlea
  
  Edmonton, AB
  
  Jul 2018 - Feb 2021 (2 years 7 months)
  
  Responsibilities: leading a course production team with writers, designers, and content builder. Managing client expectations, and client communication. Ensuring quality standards and mentoring designers. Course production work including: directing video shoots, video art direction, video editing, illustration, simple animation, photography, interactive learning object design and art creation, course building in authoring tools and with HTML in LMSs, mobile app design, website UX, set design, and basic audio editing.
  
  Key Projects: Centennial IMMT Program, Serious Labs MEWP Training Videos, Bugs 101, Arctic Development, ACP Jurisprudence, Metis Nation of Alberta, and Rick Hansen Online Certification.
- Senior Design Strategist
  
  Onlea
  
  Edmonton, AB
  
  Aug 2016 - Jul 2018 (1 year 11 months)
  
  Responsibilities: filming, video art direction, video editing, course building authoring tools, illustration, simple animation, photography, interactive learning object design and art creation, mobile app design, website UX, set design, and basic audio editing.
  
  Key Projects: SDA Specialization, PVG, Indigenous Canada, Astro 101, Spectroscopy Mobile App.
- Production Designer
  
  Onlea
  
  Edmonton, AB
  
  Jan 2015 - Aug 2016 (1 year 7 months)
  
  Responsibilities: video art direction, video editing, illustration, simple animation, photography, interactive learning object design and art creation, mobile app design, website UX, and basic audio editing.
  
  Key Projects: Theropods and the Origins of Birds, Early Vertebrate Evolution, Graphic Design Fundamentals, and the Dino 101 mobile app.
- Designer
  
  University of Alberta
  
  Oct 2011 - Jan 2015 (3 years 3 months)
  
  Role: UX Strategist
  Project: Discovery and Design Phase of Faculty and Department Website Migrations
  - Took part in business goals discussions
  - Conducted user research and testing through interviews, workshops, online testing, and comparative studies
  - Created user personas, sitemaps, and wireframes
  - Wrote and delivered multiple two hour workshops to help department communicators turn their business goals, user and content knowledge into sitemaps
  
  Role: User Testing for various projects
  - Conducted in person qualitative user testing using paper prototypes
  - Online qualitative testing using UsabilityHub, OptimalSort, and Treejack
  
  Role: Production Artist
  Project: Dino 101 - Digital Learning Pilot Project
  - Created live drawn video quizzes
  - Designed screens, illustrated components, and edited 3-D mesh scans for interactive learning objects
  - Illustrated assets for use in course videos
  
  Role: 3D Mapping & Graphic Designer
  Project: Campus Maps and Virtual Tours
  - Captured and stitched over a hundred 360-degree panoramas, and earned Expert status on 360Cities.net for the University of Alberta
  - Shot the step by step walking tour photos for the YouVisit online campus tour
  - Collaborated with multiple departments across campus to plan the YouVisit tour
  - Led a team of three interns to turn interactive online interior maps of the main UAlberta campus into a reality
  - Designed and photographed banners for the UAlberta homepage
- 3D Mapping Intern
  
  University of Alberta
  
  May 2011 - Sep 2011 (4 months)
  
  Interactive Online Campus Maps
  - Collaborated to created over a hundred fifty 3D models of University of Alberta buildings
  - Photographed buildings and created textures from these photographs
Awards

- Ember Award 2019 for Bugs 101

- Ember Award 2018 for Astro 101

- PR News Digital PR Awards Finalist in New Digital Service/Product - Sept. 2014 (UAlberta team achieves as one of five international finalists in New Digital Service/Product for MOOC 2.0 - Dino 101)

- Best Overall Website: 2013 Canadian Regional eduStyle Awards - June 2013 (UAlberta team won by unanimous decision from the eduStyle judges as Best Overall Website in Canada Higher Education)

- Sitecore Site of the Year 2011 - North America Category Winners - April - Oct. 2011 (University Digital Strategy won Best Education Site in Canada for www.ualberta.ca).
Industries
- Education
Skills
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Graphic Design Fundamentals - Video Course

Graphic Design Fundamentals - Video Course from Case Krawcewicz

Graphic Design Fundamentals - Video Course

At Onlea we created a video course on graphic design fundamentals. Case worked on the course itself, as well as created marketing materials for the course. Here is some of that work, as well as some of his designs that are used as examples in the course.

View Website

Square poster intended to promote the course on social media, and to be printed and displayed in Onlea's office.

One and a half minute version of the course trailer created by Case. Some assets and animates included were also created by him as well.

Images made for Instagram posts to promote the course.

Print postcard, designed by Case, promoting the course.

Course posters summarizing principles mentioned in each lesson.

An example poster integrating text and image.
View PDF
View PDF

Example of atypical and typical financial magazine layouts.

An example favourite font poster. View PDF
View PDF

Examples of posters designed in Swiss style.

An example of a poster designed in an Art Nouveau style.

An example book cover.

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Graphic Design Fundamentals - Video Course

At Onlea we created a video course on graphic design fundamentals. Case worked on the course itself, as well as created marketing materials for the course. Here is some of that work, as well as some of his designs that are used as examples in the course.

View Website

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Case Krawcewicz

Graphic Designer at Willowglen Systems Edmonton, Canada