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Graphic Design / UX / Marketing / Social Media / Motion Graphics & Videography

Case Krawcewicz Pro

Edmonton, Canada
Available Now
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  • About
  • About

    Case Krawcewicz (they/he) is an Edmonton based designer with over a decade of experience across various sectors including: technology, education, and not-for-profit/charity organizations. His work has varied from uplifting visual brands, to award winning online courses that have been taken by over 500,000 learners in 167 countries around the world, to improving the usability of university websites, to growing and maintaining social media accounts with over 16K followers.

    Case has worked in a range of team sizes. From being a team of one, to a manager of a team of many. He has trained new employees, and been part of strategic planning at organizations. Regardless of his role, Case puts a focus on accessibility, user experience, and consistent quality content that adheres to, and uplifts, the visual brand.

    Case most recently was the Communications and Design Coordinator at Skipping Stone Foundation. A charity organization focused around supporting and uplifting trans folks living in Alberta. Here he oversaw their social media accounts and website, and created additional print resources.

    Previously, Case's was a core member of the Marketing Team at Willowglen Systems. Willowglen Systems produces control system software for distributed critical infrastructure such as metro rail, pipelines, and electrical grids. The technology that keeps our modern world running. During his time there the marketing team varied from one to five people, and Case often aided in the training of new marketing staff members, and at times, reported directly to the CEO.

    Before that, Case was the Lead Design Strategist at Onlea, a company that produces online courses, educational videos, and applications for clients. There he championed accessibility and UX efforts. Before leaving he was the lead of one of the course production teams while still being involved in design work and company branding efforts.

    Case's career started at the University Digital Strategy Department (Marketing and Communications, University Relations) at the University of Alberta. There he started on a team of interns making 3D models of campus buildings for Google Earth (before Google started procedurally generating that map layer). He was hired to stay on full time, and continued his involvement in the project to humanize campus with 360 degree panoramas and a cross faculty project to create a virtual tour. He quickly transitioned into UX Strategy, working with faculties to improve the usability of their websites, including running workshops on usability best practices.

  • Education
    • Bachelor of Design, with Distinction Design
      University of Alberta
      2006 - 2011
      - Specialization in industrial design (product and furniture design) - Advanced courses in visual communication design (graphic design) - Other Areas of study: Drawing, Sculpture, Art History, Engineering - Awards: Design Bursary (ID 2007-08, VCD 2010-11), Alexander Rutherford Scholarship (2006), Jason Lang Scholarship (2007-10)
  • Experience
    • Independent Contract Work
      Sky Castle Art Design & Production
      Edmonton, Canada
      Jun 2011 - Present (15 years 1 month)
      - Graphic design including: ads, website banners, book covers, logos
      - UX website consultation
      - Video production
      - Art creation and sales
    • Communications and Design Coordinator
      Skipping Stone
      Calgary, AB
      Apr 2025 - Jan 2026 (9 months)
      Permanent Part-Time

      Responsibilities:
      - Social Media Management: create, schedule, and publish content across Instagram, Facebook, LinkedIn, and Bluesky
      - Design & Content Creation: create on-brand and eye-catching visuals for social media, and other digital content while assisting in the creation of resources and print materials
      - Website Management: modify and update website content as needed

      Highlights:
      - Grew the follower count on Instagram by 2K in less than one year
      - Upkept an aggressive posting schedule that averaged at 10 posts a week while maintaining a consistent brand image
      - Moderated social media channels including during intense moments of negative attention due to the political climate
    • Marketing and Branding Strategist
      Willowglen Systems
      Edmonton, AB
      Sep 2023 - Nov 2023 (2 months)
      Responsibilities:
      - Ensuring a consistent and documented visual brand standard
      - Redefining our overall brand strategy while retaining critical elements
      - Planning and running events to advance company goals
      - Former responsibilities under previous roles
    • Market Advisor
      Willowglen Systems
      Edmonton, AB
      Oct 2022 - Sep 2023 (11 months)
      Responsibilities:
      - Aiding the Director of Markets and Products in gathering information about targeted industries/verticals
      - Helping “define the square” in those various industries/verticals
      - Being the subject matter expert and marketing advisor on the Main Automation Contractor service offering
      - Running workshops to gather data to advance marketing goals and needs
      - Working with HR to advance their goals of employee retention and recruitment through marketing and communication efforts
      - Creating a company intranet to act as a single point of truth from HR, admin, marketing, and other units for the entire company
      - Former responsibilities under previous role
    • Graphic Designer
      Willowglen Systems
      Edmonton, AB
      Feb 2021 - Oct 2022 (1 year 8 months)
      Responsibilities:
      - Video creation including planning, filming (video and audio), post-production (editing, sound, art asset creation, animation/motion graphics, colour grading and keying), and studio management (costing out and requesting equipment)
      - Imagery creation for social media, and other social media responsibilities as required
      - Website updates, the creation of new webpages, and other website/WordPress work as needed
      - Email templates/layouts and custom graphics for newsletters
      - Slideshow templates, layouts, graphics, and cleanup
      - Creating printed marketing materials including coordination with the printer
      - Updating and maintaining marketing related graphic design/branding documentation
    • Lead Design Strategist
      Onlea
      Edmonton, AB
      Jul 2018 - Feb 2021 (2 years 7 months)
      Responsibilities:
      - Leading a course production team with writers, designers, and content builder; managing client expectations, and client communication
      - Ensuring quality standards and mentoring designers
      - Course production work including directing video shoots, video art direction, video editing, illustration, simple animation, photography, interactive learning object design and art creation, course building in authoring tools and with HTML in LMSs, mobile app design, website UX, set design, and basic audio editing.

      Key Projects: Centennial IMMT Program, Serious Labs MEWP Training Videos, Bugs 101, Arctic Development, ACP Jurisprudence, Metis Nation of Alberta, and Rick Hansen Online Certification.
    • Senior Design Strategist
      Onlea
      Edmonton, AB
      Aug 2016 - Jul 2018 (1 year 11 months)
      Responsibilities: filming, video art direction, video editing, course building authoring tools, illustration, simple animation, photography, interactive learning object design and art creation, mobile app design, website UX, set design, and basic audio editing.

      Key Projects: SDA Specialization, PVG, Indigenous Canada, Astro 101, Spectroscopy Mobile App.
    • Production Designer
      Onlea
      Edmonton, AB
      Jan 2015 - Aug 2016 (1 year 7 months)
      Responsibilities: video art direction, video editing, illustration, simple animation, photography, interactive learning object design and art creation, mobile app design, website UX, and basic audio editing.

      Key Projects: Theropods and the Origins of Birds, Early Vertebrate Evolution, Graphic Design Fundamentals, and the Dino 101 mobile app.
    • Designer
      University of Alberta
      Oct 2011 - Jan 2015 (3 years 3 months)
      Role: UX Strategist
      Project: Discovery and Design Phase of Faculty and Department Website Migrations
      - Took part in business goals discussions
      - Conducted user research and testing through interviews, workshops, online testing, and comparative studies
      - Created user personas, sitemaps, and wireframes
      - Wrote and delivered multiple two hour workshops to help department communicators turn their business goals, user and content knowledge into sitemaps

      Role: User Testing for various projects
      - Conducted in person qualitative user testing using paper prototypes
      - Online qualitative testing using UsabilityHub, OptimalSort, and Treejack

      Role: Production Artist
      Project: Dino 101 - Digital Learning Pilot Project
      - Created live drawn video quizzes
      - Designed screens, illustrated components, and edited 3-D mesh scans for interactive learning objects
      - Illustrated assets for use in course videos

      Role: 3D Mapping & Graphic Designer
      Project: Campus Maps and Virtual Tours
      - Captured and stitched over a hundred 360-degree panoramas, and earned Expert status on 360Cities.net for the University of Alberta
      - Shot the step by step walking tour photos for the YouVisit online campus tour
      - Collaborated with multiple departments across campus to plan the YouVisit tour
      - Led a team of three interns to turn interactive online interior maps of the main UAlberta campus into a reality
      - Designed and photographed banners for the UAlberta homepage
    • 3D Mapping Intern
      University of Alberta
      May 2011 - Sep 2011 (4 months)
      Interactive Online Campus Maps
      - Collaborated to created over a hundred fifty 3D models of University of Alberta buildings
      - Photographed buildings and created textures from these photographs
  • Awards

    - Ember Award 2019 for Bugs 101

    - Ember Award 2018 for Astro 101

    - PR News Digital PR Awards Finalist in New Digital Service/Product - Sept. 2014 (UAlberta team achieves as one of five international finalists in New Digital Service/Product for MOOC 2.0 - Dino 101)

    - Best Overall Website: 2013 Canadian Regional eduStyle Awards - June 2013 (UAlberta team won by unanimous decision from the eduStyle judges as Best Overall Website in Canada Higher Education)

    - Sitecore Site of the Year 2011 - North America Category Winners - April - Oct. 2011 (University Digital Strategy won Best Education Site in Canada for www.ualberta.ca).

  • Industries
    • Non-Profit
    • Transportation
    • Education
  • Skills
    • Art Direction
    • Communication Design
    • Creative Direction
    • Creative Suite
    • Photography
    • Graphic Design
    • Industrial Design
    • Print Design
    • UX
    • Visual Design
  • Elsewhere on the Web
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  • On Coroflot
    @case_krawcewicz, member since 2010
    • Following 4
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