gLike
Petco Foundation Creative
Project Scope:
Create a campaign to increase awareness of the PETCO Foundation and their goal to help raise funds for their charity.
Project Responsibilities:
Created campaign design look and feel. Directed overall creative for all internal teams including advertising, e-commerce and visual in-store design. Directed the campaign style guide creation for internal use. Responsible for art direction of lifestyle photography, proper usage of photography, color palette, voice and overall creative consistency.
