Cat Ellis

• Created overall company branding & identity, website, packaging and marketing campaigns
• Designed entire product line including: t-shirt designs and patterns, tutu kits, socks and accessories
• Maintain all daily business operations: manage budget, manage manufacturing vendors, complete all sourcing,
build customer relations, fulfill orders, update & maintain website, implement social media campaigns, etc.

• Responsible for creating, art directing and maintaining consistency for online and print campaigns
• Lead, coach and mentor two creative teams including designers and copywriters
• Work directly with merchandising and marketing to understand goals and pitch new creative work to test ideas

Associate Creative Director, Branding & Campaigns • February 2011 - February 2013
• Promoted in February 2011 to focus on advertising campaigns, the Petco brand, the Unleashed brand,
seasonal campaigns, Petco Foundation, Planet Petco and corporate projects while managing the creative team
• Created, art directed and maintained consistency for campaigns including print and digital assets

Creative Design Manager/Sr. Art Director • March 2006 - January 2011
• Art directed and managed creative team including creative design, production and copy
• Supervised all advertising with special emphasis in maintaining seasonal style guides, day-to-day design
consistency and corporate image
• Ensured consistent brand creative was maintained for all aspects of print advertising including national circular program, national direct mail, store event signage and all print collateral
• Responsible for all photography: art directed photoshoots, created mood boards, directed stylist for prop selection,
selected models at go-see's, created shotlist and managed 800K+ budget
• Partnered with Production Manager to manage and control processes to meet all deadlines
• Trained and developed staff

• Started in-house art department which included ordering and setting up all equipment
• Managed all projects and budgets for the art department
• Trained and managed graphic designer
• Designed and managed all print graphics from concept to completion for all sunglass brands including Angel Eyewear, Anarchy Eyewear, Gargoyles Performance Eyewear and Hobie Polarized Sunglasses
• Managed all graphic design projects included catalogs, packaging, brochures, line sheets, trade show graphics, POP, advertising and logo identity