Catrina Gregory

I’m a storyteller at heart. I can transform the driest topics into a compelling, engaging and fun experience for the end user.



I’m passionate about editing and writing, but I have a few left-brain skills as well: I produce accurate, engaging, on-brand content, making the process as seamless as possible, minimizing redundant processes and ensuring that content production doesn’t add an additional burden to other departments. AND…I’m keenly aware of the metrics that reveal whether or not our content is compelling to customers. I’m able to skillfully (dare I say “artfully?”) manage analytic performance and customer experience.



My diverse background in operations, business development, sales, and marketing give me an unusually holistic approach content management and development. I understand the parts that comprise the whole – I see the big glorious picture.



So how did I gain all these awesome skills? I began writing articles for DailyCandy.com in 2000, while working as a business consultant – back when DC was a tiny indie NYC-only newsletter. I helped the founder revamp her business model and chart a path to sustainable profitability, while simultaneously uncovering my own personal passion: writing and editing.



I continued to write trend and lifestyle articles for DailyCandy until 2009, when they launched a flash-sale site called Swirl by DailyCandy. I served as Senior Editor for Swirl, adapting the DailyCandy voice to an e-commerce environment, all while developing the Swirl voice and keeping that voice consistent with the DailyCandy brand.



At Swirl by DailyCandy, I utilized my extensive experience in operations to streamline Swirl’s content management processes, and develop brand standards for all customer-facing communications, including marketing and product content. I hired and led a small band of merry copywriters and as a team we made the Swirl experience an extension of the trusted DC brand. But mostly, I wrote and wrote and wrote, and edited around the clock (and I loved it).



Oh, and I have an uncanny knack for naming consumer products. I regularly freelance for ABC Television, assisting their executives in the naming of prime-time TV series.



Resumes and cover letters don’t often convey the most important stuff, so let me break it down for you. Here are five reasons you should hire me:



1. You work hard. Me too! I’m naturally empathetic and conscientious and I work my buns off. I will make your job easier.



2. You need reliable colleagues. I’m compulsive about meeting deadlines and exceeding expectations.



3. You want to laugh more. I’m fun to work with. And I bring home-baked treats to work. Like vanilla cupcakes topped with chocolate ganache frosting and a sprinkling of sea salt. Mmmmm.



4. You know user experience is everything and need someone who “gets it.” I do. I’m a shameless consumer and I know what makes people click, engage and become loyal customers.



5. You’re moving at light speed, you need a quick, adaptive learner. I’m smart, in all the good ways. I rapidly grasp new concepts, products, services and industries, and master them obsessively. The Mayans were probably masters too, so I never rest on my laurels. I'm always scanning the horizon for the next revolutionary idea that will transform the marketplace.