Catherine Stern

• Employed by a diverse group of clients to coordinate design and art direction of various projects
• Procure work ranging from logos, letterheads and business cards to newsletters/brochures, in-store signage and greeting cards
• Develop and maintain established relationships with advertising agencies, pre-press houses, printers, photographers, etc.

• Create and design all marketing content (print, digital, social media) to attract, engage, and retain donors
• Responsible for ideation and creation of yearly campaign theme and implementation through all campaign pieces (print, digital, video)
• Develop and redesign full website look and feel; update all page content in WordPress
• Manage a team of three (one full-time social media/copywriter and two interns)

• Update Foundation website with grant application information and results
• Support Marketing and Communications with WordPress updates, Inner Loop newsletter creation, design of social media graphics and other creative needs for internal and external events
• Create and compile visual presentations
• Main Zoom platform and Teams online meeting coordinator

• Support approximately 2,300 independent financial representatives with creation of print, digital, and billboard template ad designs
• Manage the daily queue of template ad requests for team of artists
• Deliver exceptional customer service on incoming ad requests and inquiries with a servant leadership attitude
Template Ad Program Contributions:
• Optimized turnaround time on completed final ads from two weeks to two business days
• Decreased error rate margins with improved user data-entry system, proofing process, and streamlined communications
• Substantially expanded ad request quantities with systemized order system and decreased turnaround times
• Developed detailed documentation of template ad program process and guidelines for team of artists

Provide support for marketing and public relations activities through the following:
• Assist with press duties and needs (backstage postings, promotional materials, press kits, clippings, interviews)
• Miscellaneous show and season reporting, surveys and analysis
• Manage coordination of kiosks and displays in-house and off-site
• Create and schedule marquee and digital signage screens
• Contribute in proofing and editing as well as social media image resizing

• Support workshop activities, marketing events and assist in various reporting and tracking of team initiatives, campaign reimbursements and project planning
• Work closely with Community Engagement Team Manager to facilitate effective planning and execution of departmental needs
• Develop marketing materials such as inserts, postcards, flyers, presentations, etc.

• Establish, develop and design monthly kit concepts and kit projects
• Responsible for development of kit components which include, but are not limited to, design and layout of stamps, stencils, stickers, embellishments and printed papers
• Complete all digital artwork and coordinate procurement of final products with outside vendors, on-schedule and on-budget

• Assist manager in all aspects of Christmas card verse composition and design, development and printing
• Create final digital files, catalog and card production/formatting
• Attend and supervise press checks
• Package design and product design & development of merchandise for Miles Kimball, Exposures, Home Marketplace and Miles Kimball Christmas Cards divisions
• Manage art direction of freelance designers

• Responsible for concept creation, layout and design of in-store signing projects on a time-sensitive retail calendar
• Schedule, organize and direct photo shoots for various projects
• Work with outside vendors utilizing litho, screen and digital printing processes

• Manage and supervise the JanSport Collegiate Flyer Program producing 100 four-color catalogs and website developments per year for schools across the country
• Catalog responsibilities include planning, purchasing, pricing, merchandise management, graphic design & layout photo-styling, copywriting, customer service, sales and invoicing
• Develop and provide sales support materials for forty independent sales representatives nationwide
• Hire, train and supervise two support staff personnel