Cathy Wong

In my current role, I oversee a team of talented individuals, driving multiple ongoing projects to success. By utilizing my comprehensive skill set, I guide the entire product development process—from market research and concept 3D design to Design for Manufacturing (DFM), production, and marketing.
Throughout my career, I have undertaken various key responsibilities, including:
Product Strategy: Conducting thorough research on product and market trends, performing product analysis, scenario studies, and usability studies.
Product Design and Development: Collaborating closely with project teams to transform concepts into fully realized products, overseeing the entire production journey.
Product Styling / CMF: Balancing aesthetic appeal, feasibility, cost considerations, and functionality to create designs that resonate with users.
Product Graphic: Preparing artwork for product silkscreening and laser etching processes.
UI/UX: Ensuring seamless user experiences through the development of intuitive UI/UX designs, flowcharts, and graphics for monitors and mobile applications.
Marketing Visual / Video: Crafting captivating visual imagery and collaborating with external vendors to produce compelling marketing videos.
Product Rendering: Generating high-quality renderings for marketing purposes, including packaging, websites, spec sheets, and print advertisements.
Lifestyle Scenes Rendering: Creating lifestyle scenes depicting product usage, particularly in the context of recreational vehicles, for marketing collateral.