Ellen Cattebeke

I design amenity kits and comfort items for the airline industry, specially for the First and Business class cabin. Together with my team we try to bring a unic experience to the passengers. To achieve this we work close with the airlines and luxury brands i our portfolio. Harmony is market leader and working for airlines all over the world. It is key to understand the certain needs of a passenger in the different regions of the world. Next to that I have to translate the image of the brands in the products we make, like there are amenity kits, sleepwear, slippers, bedding ...

Together with my partner we have a design studio. We offer services in design and development in two segments. We design bags,handbags, backpacks, business bags, wheeled luggage, outdoor packs... for brands like Eastpak, Hedgren, Fatboy, Bree and Samsonite. Next to that we design as well outdoor apparel for the housebrand of AS adventure, the biggest outdoor retailer in Europe.
We deliver fresh ideas, concepts, technical package and follow up in Far East until it's ready for production.

Started of as designer for Samsonite and worked on bags and luggage for a wide range of market segments and different brands like Timberland, Lambertson & Truex, American Tourister and Samsonite. I was responsible for softside design at Samsonite, the worldleader in luggage and business bags. I had the chance to work for creative director, Quentin McKay. I worked from both London and Belgian designoffices.
My function was to translate conceptual ideas into products which align with the Global Brand direction. I’m capable to anticipate and identify trends and insights and translate them into valuable product concepts. I developped the color palettes, looked for the most qualified fabrics and made prints and graphics where needed. I was responsible for the whole creative process, from ideageneration,to technical design packages with detailed drawings, material and construction specs untill it's ready for production. During the development process I worked close with quality and technical engineers to come to the most qualitative product. I often travelled to Asia to work directly with the vendors to make the necessary modifications to bring them in line with the marketing brief and budget.