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Jets/Giants Team Shop at New Meadowlands Stadium - The Jets/Giants team shop at NMS is a state-of-the-art retail space, designed to switch from team to team overnight through the use of lighting, digital graphics, and convertible fixturing. As the creative director, I worked with a multidisciplinary team to develop this truly unique concept that serves the fans of both football teams in NYC.
Jets/Giants Team Shop at New Meadowlands Stadium - The Jets/Giants team shop at NMS is a state-of-the-art retail space, designed to switch from team to team overnight through the use of lighting, digital graphics, and convertible fixturing. As the creative director, I worked with a multidisciplinary team to develop this truly unique concept that serves the fans of both football teams in NYC.
Jets/Giants Team Shop at New Meadowlands Stadium - The Jets/Giants team shop at NMS is a state-of-the-art retail space, designed to switch from team to team overnight through the use of lighting, digital graphics, and convertible fixturing. As the creative director, I worked with a multidisciplinary team to develop this truly unique concept that serves the fans of both football teams in NYC.
Swiss Farms - As the graphic lead in a multi-disciplinary team, I developed the new identity, brand language and communications system for Swiss Farms, a revolutionary drive-thru market concept. Originally a drive-thru convenience store, Swiss Farms wanted to increase their product offering to include market essentials. The new identity and design was created to signal these changes.
Swiss Farms - As the graphic lead in a multi-disciplinary team, I developed the new identity, brand language and communications system for Swiss Farms, a revolutionary drive-thru market concept. Originally a drive-thru convenience store, Swiss Farms wanted to increase their product offering to include market essentials. The new identity and design was created to signal these changes.
eq-life Brand Development & Instore Communications - Responsible for visual brand creation, logo development, in-store graphics, and marketing collateral for this one-of-a-kind health & wellness concept. Eq-life delivers a holistic approach to health & wellness by providing a multitude of solutions to lifestyle necessities and health issues.
OfficeMax, Environmental Graphics - Development of an environmental graphics package intended to not only provide office supplies, but to promote inspiration and brand relevance at the point of sale. Communications focus on the emotional satisfaction of a project's completion and provide inspiration, ideas and information on how to best approach the consumer's next project.
OfficeMax Instore Signage - Development of an environmental graphics package intended to not only provide office supplies, but to promote inspiration and brand relevance at the point of sale. Communications focus on the emotional satisfaction of a project's completion and provide inspiration, ideas and information on how to best approach the consumer's next project.
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Retail Design

A collection of retail design projects ranging from specialty to convenience retail

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Corey Dehus
Executive Director, Design & Brand at WD Partners San Francisco, CA