Executive Director, Design & Brand
Nov 2011 - Present (9 years 10 months)
Sep 2007 - Dec 2011 (4 years 3 months)
Working with a multidisciplinary team, I lead retail, restaurant, and CPG projects – ensuring the highest quality of brand-right creative output and customer experience, while effectively developing scalable concepts that result in increased sales for my clients.
Lowe’s, Domino’s Pizza, Walmart, Swiss Farms, Hanes Brands in China, Delaware North, Scotts Miracle-Gro, Sodexo, and VF Corporation
Interbrand Design Forum
Sep 2005 - Sep 2007 (2 years)
As a creative director at Interbrand Design Forum, I led groups of multidisciplinary teams on retail, CPG, identity, and packaging design initiatives. Utilizing strategic insights and thinking, I worked to develop the overarching idea for project engagements, and oversaw the visualization of the concepts.
Procter & Gamble, Frito-Lay, Gold's Gym, Cadbury/Halls, Lear Corporation, Golfsmith, Honda Europe, and Tasti D-Lite.
FRCH Design Worldwide
Dec 2004 - Sep 2005 (9 months)
FITCH / RPA
May 2001 - Dec 2004 (3 years 7 months)
During my time at RPA (Purchased by Fitch), I had the opportunity to work with some of the industry's best, learning all about branding, retail, and customer-centric design. I feel lucky that this was my first job out of school. During my time, I participated in a wide array of retail/identity/packaging projects, and eventually had the chance to be design lead on a variety of key project initiatives.
Best Buy, Aldi, Home Depot, Kodak, Circuit City, Blockbuster, UPS, Whirlpool, and Sprint