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Lowe's Lawn & Garden Refresh - Working in coordination with Lowe’s, Scotts Miracle-Gro, and John Deere, I led a multidisciplinary design team on a refresh for the Lawn & Garden Department within Lowe’s. Using a shop-in-shop strategy, we created branded zones that would disrupt the typical shopping experience within Lowe’s and invite increased customer engagement.
Lowe's Lawn & Garden Refresh - Working in coordination with Lowe’s, Scotts Miracle-Gro, and John Deere, I led a multidisciplinary design team on a refresh for the Lawn & Garden Department within Lowe’s. Using a shop-in-shop strategy, we created branded zones that would disrupt the typical shopping experience within Lowe’s and invite increased customer engagement.
Tasti D-Lite Brand Development - Responsible for visual brand creation, logo development, tagline development, and package design.
Halls Packaging - Currently Hall's packaging leaves little to be desired on the shelves. The goal of the new design was to give Halls medicinal credibility, while also playing up a taste proposition. Using medicinal colors, balanced with fresh fruits and water helped to deliver an on target solution.
Halls Packaging - Currently Hall's packaging leaves little to be desired on the shelves. The goal of the new design was to give Halls medicinal credibility, while also playing up a taste proposition. Using medicinal colors, balanced with fresh fruits and water helped to deliver an on target solution.
Autograph Brand Development - Responsible for visual brand creation, logo development, in-store graphics, and marketing collateral for this specialty auto customization shop.
Autograph Environmental Graphics - Responsible for visual brand creation, logo development, in-store graphics, and marketing collateral for this specialty auto customization shop.
Chain Store Age: Store of the Future - Responsible for environmental graphic design, magazine layout concept and design
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Shopper Marketing & Packaging

A collection of shopper marketing, brand positioning, and packaging projects

Corey Dehus
Executive Director, Design & Brand at WD Partners San Francisco, CA