Creative Design Manager/Assistant Director, Global Pursuits Group - EMEIA
London, United Kingdom
Feb 2008 - Present (13 years 8 months)
Manage each project strengthening the EY brand through design strategy, product deliverables and visual communications for a global team. Develop and oversee broad idea concepts from creation to final delivery in various media working with diverse teams across the globe. Socialize ideas, presenting compelling concepts that focus on thoughtful design and originality with senior level stakeholders for new and existing G360 accounts.
... Team with and manage internal groups including sales and marketing for strategy, meet with local development leaders and staff to brainstorm, understand and implement a strategic plan through bespoke design appealing to our current and/or prospective client
... Project manage deliverables via internal and external resources to include liaising with agencies, photographers, videographers, writers and other specialists to achieve brand innovation, market growth and planned budget to maximise ROI
... Influence brand direction with bold idea pitches and presentations based on knowledge of the client’s behavior, style and industry trends followed by implementing ideas and concepts with various teams across the globe creating best-in-class results
Branding Consultant and Project Manager
2000 - 2008 (8 years)
Self-managed design consultancy with various local and international clients. Led relationships with senior marketers on strategic branding initiatives. Identified and capitalized on opportunities to sell strategic services to increase revenue. Team with agency leadership in client initiatives with companies like P&G North America and U.K. focusing on ‘Billion Dollar Brands’ ranging from FMCG to prestige beauty care products.
... Led account-planning activities to grow revenue and seize opportunities with clients
... Influenced key account relationships through senior management contacts in client organizations as well as managing creative staff
... Explored design and brand strategy through sessions with a client’s internal creative staff and management involving print, video, packaging and digital brand projects
Marketing Manager, Galerie® Brand and Choxie™ Brand
2005 - 2006 (1 year)
Supervised a staff of brand managers; responsible for Choxie™, an exclusive upscale chocolate brand within U.S.-based retailer, Target®. Provided project management working with sales to ensure proper product promotion within all branding style guides. Led design reviews with creative department, brand managers and senior management.
... Managed brand line by influencing and approving artwork with internal creative department, outside agencies and vendors to ensure consistency
... Led advanced planning and development for multiple brand product lines
... Maintained relationship between business development and marketing to ensure brand consistency and growth
2000 - 2005 (5 years)
Provided brand strategy, design, management and direction for and internal creative services agency based in the Ohio Valley area that included a large marketing/creative staff across five cities. Managed the overall stakeholder relationships with internal and external clients. Ensured branding and style guide consistency working with firm brand leadership on a national level. Collaborated with staff to develop recruiting, promotional and sales projects resulting in significant area and national revenue growth.
... Developed brand sustainability, area specific ads, digital media and interactive projects
... Established web brand development for sub-areas and maintained content and design
Graphic Designer / Marketing Assistant
1998 - 2000 (2 years)
Supported the VP of Marketing on design of all communications including print collateral, interactive and general advertising. Project management included an annual catalogue of the product line working with external creative resources, vendors, clients and fellow orthotic and prosthetic healthcare companies.
... Created and managed company’s website and interactive communications that received recognition as a leader of digital innovation in the O&P industry
... Managed design style guides for product line catalog across core brand and subsidiaries
1997 - 1998 (1 year)
Provided sole design support for Tennessee Valley Area producing artwork, print collateral and various promotional materials in multiple locations. Maintained client relationships through collaboration and managed expectations of project delivery.
... Managed multi-office design projects, production and delivery through digital asset management system
... Consulted with clients creating bespoke community projects across the Tennessee Valley
BBV Children's Home
1995 - 1997 (2 years)
Produced marketing materials sent to the general public to generate revenue. Items included: an annual calendar, reports, presentations, visual displays, posters, signage, photography and branded events.
... Create and manage design for annual stakeholder events generating operating revenue
... Instructed summer art classes for children 5 to 18 years of age
Graphic Designer / Assistant Supervisor
U.S. Air Force
Ellsworth AFB, SD
1992 - 1995 (3 years)
Led a small team to develop internal and external marketing and communications covering digital media, logo/brand design, closed circuit advertisements, video projects, maps and visual displays. Most work is CLASSIFIED by the U.S. Air Force.
... Created award-winning designs and logos for the U.S. Air Force still in current use
... Recognized by the US Pentagon for outstanding service during peace and war-time