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About
As a graphic designer I am very passionate about all types of art. I love a good design challenge that allows me to create compelling designs which are easy to follow and help to showcase products in the best way possible. In my spare time I enjoy taking classes to increase my knowledge and stay on top of the latest design trends. I take pride in my work and strive to be complete and accurate in all that I do.
Years of advertising experience in the educational retail industry; catalog production, managing projects, researching competition, and creating results-driven strategies for internal and external audiences. History of project direction from concept to the final print process. Implemented new merchandise solutions and promotional campaigns to increase revenue. Expert in identifying trends and customer needs to create highly-targeted marketing campaigns. I am a certified Web Developer, familiar with web design, HTML, CSS, and JavaScript. -
Education
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Website Development Certificate /Web DesignMadison Technical College2014 - 2015Create websites using programs such as Dreamweaver, Flash, and Fireworks. Implement coding with HTML, CSS, and Javascript to develop websites.
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Associate Degree Marketing and Graphic DesignNortheast Wisconsin Technical College1998 - 2001Focus on graphic design, typography, color theory, design fundamentals, and marketing principles.
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Experience
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Senior Graphic DesignerFort Atkinson, WIMay 2007 - Present (19 years 1 month)Increased revenue by 36% through creation of a direct-mail promotional campaign
Redesigned and implemented new merchandise solutions which resulted in a 33% increase in revenue
Implemented a “Go Green” procedure saving the company an average of $8,000 annually
Established a brand identity procedure to make all marketing pieces cohesive
Design marketing and trade show materials
Create catalog formats, page layouts, and featured product designs
Design catalog covers, educational tutorials, product packaging
Manage the production cycle of 3-5 retail catalogs per year
Coordinate, direct, and manage photo shoots
Collaborate with vendors on new products
Travel to work company events
Train and assist junior designers
Maintain web, artist, and copywriter databases
Convert images for print and web use -
Business Owner and ManagerHooped Jewelry DesignsJanesville, WINov 2010 - Oct 2014 (3 years 11 months)Organized, setup, and managed show booths
Maintained company website and social media sites
Managed annual show schedules and budgets
Created sales & marketing materials for shows
Managed sales and customer relations -
Graphic DesignerFREELANCE WORKJanesville, WI2001 - 2014 (13 years)BlueLine Welding, Cottage Grove, WI (2014-Present)
- Designed company logo, sell sheets, and business cards
Gymfinity, Edgerton, WI (2011-2014)
- Designed event flyers
Glitz Cheerleading, Janesville, WI (2011-2012)
- Designed company logo, business card, parade banner, and event flyers
All Climate Mechanical, Janesville, WI (2010)
- Created new company logo and business card
Rock County Humane Society, Janesville, WI (2009)
- Designed monthly newsletters
Land & Sea Motorsports, Janesville, WI (2008)
- Designed company logo
Brown County Humane Society, Green Bay, WI (2001)
- Created poster and donation flyer -
Graphic ArtistMilton, WINov 2002 - Oct 2004 (1 year 11 months)Converted photographs into vector art
Designed artwork for laser engraving award plaques
Promotional product design
Coordinated client consultations -
Graphic ArtistJerry’s TrophiesBeloit, WIMar 2002 - Nov 2002 (8 months)Award Design
Converted photographs into vector illustrations -
Graphic Design InternComputech ResourcesDe Pere, WIJun 2001 - Oct 2001 (4 months)Designed quarterly newsletter and marketing materials for company events and trade shows
Assisted marketing manager and web developer with the design and maintenance of client websites
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Skills
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Elsewhere on the Web
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On Coroflot@cellis, member since 2011
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Following 5
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