Chana Saavedra

Freelance Designer
Consistently demonstrated sound judgment, extensive operational knowledge and superior organizational abilities while proving aptitude for researching long range projects and managing fast breaking events. Directed and coordinated cross-functional teams during sophisticated projects critical to overall operations. Reviewed and managed equipment and personnel budgets, owning full responsibility for multi-million dollar equipment.
Key Achievements:
Gained high levels of client satisfaction by consistently meeting tight deadlines
Received design award from Emporia State for cover design.

Lead creative sessions for project kick-offs
Managed multiple projects from concept through completion
Developed creative programs and design concepts that met the business objectives of the organization and that advanced the brand strategy
Formulated basic layout design or presentation approach, and specified material details
Established, developed and maintained creative library, image bank and font licenses
Ensured creative delivery was consistent with the strategy, time, cost and quality parameters
Maintained knowledge of new techniques and technologies in creative design
Established creative direction
Supervised and inspired creative team; generating multiple concepts for a campaign or project
Presented developed concepts to management
Provided quality control over concepts of projects
Performed other related duties as assigned and requested by Management

Responsible for creation and layout of advertisements in school newsletters distributed across the nation. Work directly with clients to solve their advertising needs, and creation of logos where needed. Strong use of typographic skills, design concepts and two-color separation process.
Key Achievements:
Successfully complete all assigned projects in accordance with tight deadlines.
Assist Newsletter Manager in revitalizing existing newsletter designs and creating concepts for new schools.

Developed and executed company public relations and marketing, event and advertising
programs for 3 new Signarama stores across the greater Jacksonville area.
Designed and implemented marketing plan. Developed materials, including printed brochures, portfolios, direct mailers, newsletters & e-marketing. Updated and modernized website and social media content. Assisted Senior Designer in creation of signs, logos, vehicle wraps.
Key Achievements:
Increased Signarama’s web presence by more than 60% in a two month period.
Developed and implemented effective job progress tracking methods and system to archive art files
Improved Signarama’s SignSearch ranking from 15 to number 1 in only 2 weeks.

Logo design, 3-dimensional Layout for Sandblasted Signs, Monuments & Pylon Signs.
Digital Programmer for Electronic Message Centers.
Wide Format Printing Process and printer maintenance.
Customer Service and cost estimation.
Key Achievements:
Lead Designer for Vehicle Graphics and Wraps.
Successfully completed all assigned projects in accordance with tight deadlines.
Developed effective method to track job progress and established system to archive art files.
Directed up to two junior graphic designers on graphic, vehicle and electronic sign projects.

Volunteer for non-profit organization.
Publicized Navy-Marine Corps Relief Society programs and services to local area service
members, including seven emergency service offices throughout the European region.
Designed flyers, posters, promotional material, business cards and printed projects.
Worked with newspaper, radio and television publications, and Navy publicity managers
Key Achievements:
Increased productivity by 50% within first three months.
Successfully directed the set up of complete publicity department
Nominated for the Civilian Volunteer of the Year Award
Recipient of the President’s Volunteer Service Award